Russian Federation
Russian Federation
This article discusses the role of gamifi cation as the hr-tool for the development of the company’s innovation culture, which plays a crucial role in the process of generation, introduction and implementation of innovations in production activities, defi nes such a concept as “personnel innovation culture” and reveals its main elements. The effi ciency of using the gamifi cation process is analyzed in accordance with the main characteristics of the company’s innovative personnel, the essence and functions of gamifi cation in terms of staff motivation and motivation are explained. The structure of the gamifi cation process, the stages of development of this process and the formulation of business games are examined, the experience of Russian companies in introducing gamifi cation into the management process is analyzed.
gamifi cation, personnel management, business games, case studies, innovations, innovative activity, innovative culture.
1. Bykovskaya Yu.V., Ivanova L.N., Safohina E.A. Maloe i srednee predprinimatel'stvo v sovremennoj Rossii: sostoyanie, problemy i napravleniya razvitiya [Small and medium business in modern Russia: state, problems and development directions]. Vestnik Evrazijskoj nauki [Herald of the Eurasian Science]. 2018, I. 5. Available at: https://esj.today/PDF/12ECVN518.pdf (accessed 12 March 2019).
2. Florida R. Kreativnyj klass. Lyudi, kotorye sozdayut budushchee [Creative class. People who create the future]. Moscos: Mann, Ivanov i Ferber Publ., 2016. 384 p.
3. Srednemesyachnaya nominal'naya nachislennaya zarabotnaya plata rabotnikov v celom po ekonomike Rossijskoj Federacii v 1991-2019 gg. [The average monthly nominal accrued wages of workers as a whole for the economy of the Russian Federation in 1991-2019]. Available at: http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/wages (accessed 12 March 2019).
4. Ideal'nyj vozrast rabotnika [The ideal age of the employee]. Available at: https://hr-portal.ru/article/idealnyy-vozrast-rabotnika/ (accessed 12 March 2019).
5. Social'nyj otchyot 2017 «VTB» [Social Report 2017 VTB]. Available at: https://csr2017.vtb.ru/4.html (accessed 12 March 2019).
6. Gejmifikaciya ili kak sotrudniki Tele-2 ubivayut inoplanetyan (2016) [Gamification or how Tele-2 employees kill aliens (2016)]. Available at: https://rb.ru/opinion/gejmifikaciya/ (accessed 12 March 2019).
7. Infografika (2013) [Infographics (2013)]. Available at: https://habr.com/ru/company/uidesign/blog/165779/ (accessed 12 March 2019).
8. Innovacionnaya aktivnost' organizacij (udel'nyj ves organizacij, osushchestvlyavshih tekhnologicheskie, organizacionnye, marketingovye innovacii (2019) [Innovative activity of organizations (the proportion of organizations that have implemented technological, organizational, marketing innovations (2019)]. Available at: http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/science_and_innovations/science/# (accessed 12 March 2019).
9. Korporativnaya gejmifikaciya: dan' mode ili biznes-instrument? (2017) [Corporate gamification: a tribute to fashion or a business tool? (2017)]. Available at: https://www.if24.ru/korporativnaya-gejmifikatsiya/ (accessed 12 March 2019).
10. Innovacii v Rossii (2018) [Innovations in Russia (2018)]. Available at: https://issek.hse.ru/innovation_in_Russia (accessed 12 March 2019).
