student
Russian Federation
Russian Federation
This article discusses the role of gamifi cation as the hr-tool for the development of the company’s innovation culture, which plays a crucial role in the process of generation, introduction and implementation of innovations in production activities, defi nes such a concept as “personnel innovation culture” and reveals its main elements. The effi ciency of using the gamifi cation process is analyzed in accordance with the main characteristics of the company’s innovative personnel, the essence and functions of gamifi cation in terms of staff motivation and motivation are explained. The structure of the gamifi cation process, the stages of development of this process and the formulation of business games are examined, the experience of Russian companies in introducing gamifi cation into the management process is analyzed.
gamifi cation, personnel management, business games, case studies, innovations, innovative activity, innovative culture.
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