The article is devoted to the study of the formation and implementation of an innovative environment in domestic organizations. An innovative culture of a society not only allows for the creation and implementation of innovations, but also includes mechanisms that enable people to adapt and exploit changes in various areas. The place and role played by innovative culture in modern organizations is considered. The purpose of the study is to study the advantages of an innovative culture, which can be identified by analyzing the mechanisms of adaptation of organizations to various changes in various spheres of society. The research highlights organizational practices that aim to encourage employee participation in the generation of new ideas, facilitating communication within the organization and cooperation outside it, as well as disseminating innovative values among employees. The practical value of the study is to identify the state of the environment within companies that promotes creativity and encourages employees to put forward and implement innovative ideas.
innovative activity, innovative culture, innovative environment, innovative values, innovative proposals, adaptation, innovative capabilities
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