Russian Federation
Russian Federation
Modern media space is an actively developing area of mass communication. A number of modern historians define it as a perspective for a negative scenario of social development. Modern man is actively involved in the media space, which forms his priorities, moods, tastes. Complements and diversifies leisure time. Almost everyone's day begins and ends with watching media content. Children and young people turned out to be especially active users. This trend is alarming. Live human communication is being replaced by a digital copy that does not require special energy costs from the user. Therefore, special attention should be paid to the problems of the production of audiovisual content in the media space. Building high-quality information content will minimize the negative component of the transforming communication process.
media environment, media space, media content, media business, communication strategies, manipulative technologies of modern PR communication, advertising, digitalization
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