The article reflects the interconnection of the idea of the business reputation of a sovereign territory on the part of interested parties, based on their own management standards. The question of the interest of individuals in the process of establishing the sovereignty of the territory in which they live is being studied. The role of corporate social responsibility in shaping the business reputation of organizations is determined. The place of individuals in the process of self-determination of the state is assessed. The concept of brand citizenship is considered. The basis of the independence of the object of study within the framework of its self-sufficiency and individuality is seen. The objects of study are the social component of social relations associated with the elements of the scalar chain of control, namely organizations, industries, sovereign territories and individuals. A sociological study of the phenomenon that determines the relationship of business reputation with management standards and their belonging to the territory in which they operate is being carried out. The article proposes to use the unconscious influence of individuals on the process of establishing the business reputation of a sovereign territory through a tripartite interaction between government, business and society.
Individual, organization, sovereign territory, industry, metamodernism, business reputation, management standards, scalar control chain, unconsciousness, individualism, social responsibility
1. Adizes I. Upravlenie v epohu krizisa. Kak sohranit' klyuchevyh lyudey i kompaniyu. — M.: Mann, Ivanov i Ferber, 2020.
2. Bagrova K., Kuznecova E. Ustoyat' i vyzhit': chto izmenitsya v rossiyskoy ESG povestke v blizhayshee vremya. https://www.forbes.ru/ forbeslife/458067ustoativyzitctoizmenitsavrossijskojesgpovestkevblizajseevrema.
3. Korporativnoe upravlenie i ESGtransformaciya rossiyskih kompaniy. — https://www.skolkovo.ru/researches/ korporativnoeupravlenie i esg transformaciya rossijskih kompanij/.
4. Ukaz Prezidenta RF ot 6 avgusta 2014 g. №560 «O primenenii otdel'nyh special'nyh ekonomicheskih mer v celyah obespecheniya bezopasnosti Rossiyskoy Federacii». — http://www.consultant.ru/document/cons_doc_ LAW_166922.
5. Bowen H. (1953). Social Responsibilities of the Businessman. Carroll A.B. (1991). The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders. Business Horizons, July — August, pp. 39–48.
6. Dahlsrud A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, Vol. 15, pp. 1–13.
7. Yasinskiy A.G. Metamodern, social'naya otvetstvennost' i konsolidaciya kompanii // Brendmenedzhment 02 (09) 2021. S. 158–164.
8. Gremillion Sh. (2011). Make Their Day: The Power to Make Guests Happy. Tribe.
9. Zaharov N.L. Upravlenie social'nym razvitiem organizacii / N.L. Zaharov, A.L. Kuznecov. — 2e izdanie, dopolnennoe i pererabotannoe. — M.: Nauchnoizdatel'skiy centr INFRAM, 2015. — 206 s. — ISBN 9785160068473. — EDN SKAHIG.
10. Habibullina S.A. Social'nyy treugol'nik: vlast', biznes, obschestvo // Motivaciya i oplata truda 03 (27) 2011 S. 158–164.
11. Kuznecova D.S., Lebedeva D.A. Ugrozy bezopasnosti organizacii, svyazannye s korporativnoy social'noy otvetstvennost'yu // Upravlenie korporativnoy kul'turoy 01 (21) 2014 — S. 50–53.
12. Chernomor E. V. Vse proishodyaschee s nami v zhizni obuslovleno svobodoy nashego sobstvennogo vybora, ili social'naya otvetstvennost' kazhdogo // Upravlenie korporativnoy kul'turoy 04 (20) 2013. S. 294–307.