Russian Federation
Russian Federation
Cinema as a means of communication does not have sufficient direct interactivity, bright audiovisual means of cinema have a suggestive effect on the viewer, making cinema an influential means of promoting ideas and values. Postmodern culture is characterized by the rejection of authority, the denial of cultural norms and traditions. The problem of preserving traditional spiritual and moral values becomes relevant in the context of the global civilizational crisis. The article deals with insufficiently studied issues of the embodiment and evolution of the idea of humanism in the European and Iranian cultural traditions. It is shown that the Islamic concept of humanism, humanity is based on religiosity. The content and value aspects of the movies of the leading directors of modern Iranian cinema (M. Majidi, A. Farhadi, R. Mirkarimi) are analyzed in this context. The connection between the state policy in the field of culture and the vector direction in the development of Iranian cinematography, which is the dissemination of ideas and values of humanism, is traced. The article may be of interest to researchers of the history of cinema, culturologists, managers in the field of culture.
humanism, cultural tradition, cinema, Islam, screen hero, film language, communication
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