The article is devoted to the theoretical analysis of the concept of organizational culture of the organization. The influence of an active process in the world is the process of digitalization and its impact on the organizational culture of the organization. The analysis of the intensity of the transition of organizations to "Industry 4.0" at the present time is carried out. A key element in the process of transition to innovations has been identified, namely, personnel. A number of problems that enterprises face when implementing new technologies are highlighted. During the consideration of the problem, the provisions that need to be taken into account when switching to innovations are highlighted. The stages of implementing changes in the organizational culture, which will help to reduce the resistance to the introduction of changes, are considered. Specific examples of the impact of organizational culture on organizational processes are presented. In general, the role of organizational culture in the organization is indicated.
organizational culture, digitalization, personnel management, personnel, organization
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