The article provides a definition of personnel involvement as the most important factor in the company's successful work, describes three popular models of involvement and their drivers. The reasons why HR specialists should work with employee involvement for the effective operation of the company as a whole are given. Examples of Russian companies that have managed to improve the level of personnel efficiency by working with engagement drivers are given. The conditions under which an organization can start developing measures to increase employee engagement are shown. Recommendations are given for the implementation of successful examples in the work of the company.
employee engagement, employee engagement models, HR, drivers of engagement, employee effectiveness
1. Gleeson. B. 5 Powerful Steps To Improve Employee Engagement [Jelektronnyj resurs]. Available at: https://www.forbes.com/sites/brentgleeson/2017/10/15/5-powerful-steps-to-improve-employee-engagement/#62dd04b1341d (accessed 3 September 2020).
2. Metodika issledovanija vovlechennosti personala [Research methodology for personnel involvement]. Available at: https://happy-job.ru/types-of-surveys/engagement-survey (accessed 3 September 2020).
3. The JD-R Model [The JD-R Model]. Available at: https://www.mindtools.com/pages/article/job-demands-resources-model.htm (accessed 5 September 2020).
4. Onuchin A. Zachem formirovat' vovlechennost' [Why build engagement]. Available at: https://www.ecopsy.ru/insights/vovlechennost-personala-ot-izmereniya-k-upravleniyu/ (accessed 1 September 2020).
5. Kejs. Kto takie «Aktivatory vovlechennosti». Kak rozhdajutsja smysly, cennosti i motivacija [Case. Who are “Engagement Activators”. How meanings, values and motivation are born]. URL: https://hr-media.ru/kejs-kto-takie-aktivatory-vovlechennosti-kak-rozhdayutsya-smysly-tsennosti-i-motivatsiya/ (accessed 5 September 2020).
6. Kak povysit' vovlechennost' i udovletvorennost' proizvodstvennogo personala. Kompleksnaja programma [How to increase the involvement and satisfaction of production personnel. Comprehensive program]. Available at: https://hr-media.ru/kak-povysit-vovlechennost-i-udovletvorennost-proizvodstvennogo-personala-kompleksnaya-programma/ (accessed 6 September 2020).
7. Kejs: kak perestroit' rabotu 24 tysjach chelovek i povysit' chislo vovlechennyh sotrudnikov do 67% [Case: how to restructure the work of 24 thousand people and increase the number of employees involved to 67%]. Available at: https://news.rambler.ru/other/39684563-keys-kak-perestroit-rabotu-24-tysyach-chelovek-i-povysit-chislo-vovlechennyh-sotrudnikov-do-67/?article_index=1 (accessed 12 September 2020).
8. Jeffektivnaja sistema uluchshenij na OOO «LUKOJL-Permnefteorgsintez» [An effective system of improvements at OOO LUKOIL-Permnefteorgsintez]. Available at: https://www.newsko.ru/news/nk-6074682.html (accessed 12 September 2020).
9. Kak «Samokat» obuchaet i informiruet 7500 sotrudnikov c pomoshh'ju mikroobuchenija [How Samokat trains and informs 7,500 employees through micro-learning]. Available at: https://new-retail.ru/business/keysy/kak_samokat_obuchaet_i_informiruet_7500_sotrudnikov_c_pomoshchyu_mikroobucheniya1631/ (accessed 10 September 2020).
10. Bednenko A. Sotrudnikov bystro i jeffektivno obuchit programma. Razrabatyvajte jelektronnye kursy s jelementami igry! [Employees will be trained quickly and efficiently by the program. Design e-courses with game elements!]. Direktor po personal [HR Director]. 2014, I. 12.
11. Aleshin A. Onlajn fitnes-marafon Tele2: zdorov'ju prioritet [Online fitness marathon Tele2: health priority]. Available at: https://hr-tv.ru/articles/author-opinion/onlajn-fitnes-marafon-teledva-zdorovju-prioritet.html (accessed 10 September 2020).
12. Sistema motivacii [The system of motivation]. Available at: https://ar2018.magnit.com/ru/30/50/40 (accessed 10 September 2020).
13. Anan'eva T. Kak sdelat' iz sotrudnikov kompanii ambassadorov brenda [How to make brand ambassadors out of company employees]. Available at: http://www.b2b-journal.ru/article/kak-sdelat-iz-sotrudnikov-kompanii-ambassadorov-brenda (accessed 8 September 2020).
14. Azimov F. Razvitie kul'tury blagodarnosti: uspeshnyj kejs Air Astana [Development of a culture of gratitude: a successful case of Air Astana]. Available at: https://hr-tv.ru/articles/razvitie-kultury-blagodarnosti-uspeshnyj-kejs-air-astana.html (accessed 8 September 2020).
