Abstract and keywords
Abstract (English):
Digital revolution led to severe society modifications, including social structure transformation, primarily due to virtual reality existing simultaneously with reality. Despite that, one of the reasons of this transformation is post-modernism, that includes pluralism as well. As a result, individualized consciousness appears and formation of an increasingly heterogeneous society, the “minority society” begins. On the basis of these minority groups, relatively closed and self-sufficient communities can be created, i.e. neotribalism (according to L. Ionin). The variability of the social environment forms a new character of social inequality, which becomes “fluid”, uncertain, difficult to identify. The article considers new directions for studying social stratification, social inequality and social mobility, as well as issues of identity transformation in a changing society: digitalization makes the social structure dynamic, identity boundaries become fragile and unstable. The results of a sociological study of the social activity of young people on the Internet are described and analyzed. The primary sociological data features certain rationality of young people in evaluating the objectivity of information Internet resources, their ability to determine “discourse, that is, argumentation” in favor of certain forms of using the Internet’s capabilities. It is interesting to note that a significant part of the respondents admits the possibility of information distortion in social networks, but at the same time remains their regular participants. Thus, there is a need for a more serious social diagnosis of the problems of modern digital (network) society.

Keywords:
social structure, social stratification, digital society, digitalization, intellectual stratification
References

1. Ionin L.G. Vosstanie men'shinstv [Rise of the minorities]. Moscow; St. Petersburg: Universitetskaya kniga Publ., 2013. 237 p.

2. Polyakova N.L. Oformlenie social'nogo neravenstva v praktikah povsednevnosti: istoricheskaya perspekiva [Making social inequality in everyday practices: a historical perspective]. Vestnik Moskovskogo Universiteta [Herald of the Moscow University]. 2018, V. 24, I. 4, pp. 7-25.

3. Levin P. Internet i grazhdanskoe obshchestvo [Internet and civil society]. Internet v obshchestvennoj zhizni [Internet in public life]. Moscow: Ideya-Press Publ., 2006. 160 p.

4. Frolov S.S. Sociologiya [Sociology]. Moscow: Logos Publ., 1996. 360 p.

5. Shchepan'skij Ya. Elementarnye ponyatiya sociologii [Elementary concepts of sociology]. Moscow, 1969. 237 p.

6. Teoreticheskaya sociologiya. Antologiya [Theoretical sociology. Anthology. Part 1]. Moscow: Institut sociologii RAN Publ., 2002. 424 p.

7. Vavrosh P., Valenchik R., Rubal' O., Sazanova S.L. Ekonomicheskie paradigmy i ekonomicheskie kommunikacii [Economic paradigms and economic communications]. Upravlenie [Management]. 2019, I. 7 (1), pp. 60-65.

8. Internet v obshchestvennoj zhizni [The Internet in public life]. Moscow: Ideya-Press Publ., 2006. 160 p.

9. Emerson, R.M. Social Exchange Theory // Social Psychology: Social Perspectives. N.Y., 1981.

10. Galston U.A. Vliyanie Interneta na grazhdanskuyu zhizn': pervaya ocenka [The Internet in public life]. Internet v obshchestvennoj zhizni [Internet in public life]. Moscow: Ideya-Press Publ., 2006. 160 p. Pp. 72-96.

11. Uochbrajt R. Nadezhnost' i dostovernost': problema informacii v Internete [Reliability and reliability: the problem of information on the Internet]. Internet v obshchestvennoj zhizni [Internet in public life]. Moscow: Ideya-Press Publ., 2006. 160 p. Pp. 39-54.

12. Nyussbaum H., Introna L.D. Formirovanie seti: pochemu vazhna politika poiskovyh mashin [Networking: why search engine policy is important]. Internet v obshchestvennoj zhizni [Internet in public life]. Moscow: Ideya-Press Publ., 2006. 160 p. Pp. 12-38.

13. Gorc A. Nematerial'noe. Znanie, stoimost' i capital [Intangible. Knowledge, value and capital]. Moscow: Vysshej shkoly ekonomiki Publ., 2010. 208 p.

14. Polyakova N.L. Novye gorizonty teorii obshchestva nachala XXI v.: ot postindustrializma k neokapitalizmu [New horizons in the theory of society at the beginning of the 21st century: from post-industrialism to neocapitalism]. Vestnik Moskovskogo universiteta [Moscow University Physics Bulletin]. 2016, I. 2, pp. 83-115.

Login or Create
* Forgot password?