Coaching is considered as an innovative personnel-technology aimed at improving and increasing the efficiency of managerial competencies at all levels of interaction. The author developed the stages of implementation of coaching in the company using the GROW model; determined the eff ectiveness of coaching using various forms of implementation; identifi ed the conditions for the development of coaching in the Russian practice and its limiting factors.
coaching, management, interaction, management style, efficiency, motivation, staff , cooperation
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