Statistical Method of Processing the Results of Experimental Research of Polycode-Polymodal Text Influence on Audience (Using the Example of Regional Televigion Sports Coverage)
Abstract and keywords
Abstract (English):
This article analyzes the description of the procedure of statistical processing of the obtained experimental data of polycode-polymodal texts influence on audience. As examples of such complicated texts were taken sports coverages aired on television covering the Republic of Bashkortostan. Sports coverages are polycode-polymodal texts as they combine components belonging to different sign systems in one text and this information is percepted by audience with the help of two channels: visual and audial. In our research the audience was represented by the first-year and secondyear students of Ufa State Aviation Technical University. Their task was to estimate 100 television sport coverages using the scale offered. Because of technical reasons 10 sports coverages were analyzed with the usage of STATISTICA Version 6, Statsoft program. We received the following results. The audial perceptual channel is suggested to be leading as audience’s total perceptual estimation was influenced by reporter’s speech quality (presence or absence speech defects) the most.

Keywords:
polycode-polymodal text, television sports coverage, statistics, characteristic, perceptual channel
References

1. Anisimova E.E. Lingvistika teksta i mezhkulturnaya kommunokatsiya (na materiale kreolizovannykh tekstov [Text linguistics and intercultural communication (on example of creolized texts)]. M: Academia Publ., 2003. 128p.

2. Bernatskaya A.A. Problem of “creolizing” text: history and current state // Rechevoe obshchenie:spetsializirovannyi vestnik [Speech communication: specialized bulletin] / Krasnoyar. gos. un-t: pod redaktsiey Scovorodnikova A.P. Vol 3. Krasnoyarsk, 2000. 134 p.

3. Boyko M.A. Funktsionalnyi analiz sredstv sozdaniya obraza strany (na materiale nemetskikh politicheskikh kreolizovannykh tekstov) [Functional analysis of means of creating country image (on example of German political creolized texts)]: aftoref. dis. ..kand. filol. nauk. Voronezh, 2006. 23 p.

4. Valgina N. S. Teoriya teksta [Text theory]. M.: MGUP “Mir knigi” Publ., 1998. 210 p.

5. Eiger G.V., Yukht V.L. Creating text topology // Lingvistika teksta: materialy nauchnoy konferentsii pri MGPIIYA im. M. Toreza [Text linguistics: materials of scientific conference of Torez MSPIFL in Russian]. Vol I. M, 1974. Pp. 103-109. (in Russian)

6. Nizhegorodceva N.V., Mishina T.V. Metodicheskie rekomendacii po napisaniyu i oformleniyu kursovoj i vypusknoj kvalifikacionnoj raboty po psihologii i konfliktologii: metodicheskie rekomendacii [Guidelines for writing and design coursework and final qualifying work on psychology and conflictology: guidelines]. Yaroslavl', 2006. Available at: http://cito-web.yspu.org/link1/metod/met125/met125.html (accessed 16.04.2019) http://cito-web.yspu.org/link1/metod/met125/met125.html (accessed: 16 April 2019)

7. Pojmanova O.V. Semanticheskoe prostranstvo videoverbal'nogo teksta:dis. Kand.Diss. [Semantic space of video verbal text. Cand.Diss] M., 1997. ¬ 237 s.

8. Sonin A.G. Modelirovanie mekhanizmov ponimaniya polickodovykh tekstov. Aforef. Dokt.Diss. [Simulating of polycode text understanding mechanisms. Aftoref.Doct.Diss]. M, 2006. 44 p.

9. Spirin N.A., Lavrov V.V. Metody planirovaniya i obrabotki rezul'tatov inzhenernogo ehksperimenta [Methods of planning and processing the results of an engineering experiment]. Ekaterinburg GOU VPO UGTU-UPI, 2004. – 257 s.

10. Sorokin U.A. Tarasov E.F. Creolized texts and their communicative function // Optimizatsiya rechevogo vozdeystviya [Optimisation of speech influence]. M.: Vysshaya shkola Publ. 1990. Pp.180-186.

11. Chudakova N.M. Konceptual'naya oblast' «Nezhivaya priroda» kak istochnik metaforicheskoj ehkspansii v diskurse rossijskih sredstv massovoj informacii. Aftoref. Kand.Diss. [Conceptual field "Inanimate nature" as a source of metaphorical expansion in the discourse of Russian mass media. Aftoref.Cand.Diss.]. Ekaterinburg, 2005. 24 p.

12. Shinkarenkova M.B. Metaforicheskoe modelirovanie hudozhestvennogo mira v diskurse russkoj rok¬poehzii. Aftoref. Kand.Diss. [Metaphorical modeling of the artistic world in the discourse of Russian rock poetry Aftoref. Cand.Diss.] Ekaterinburg, 2005. 314 p.

Login or Create
* Forgot password?