TY JOUR TI Statistical Method of Processing the Results of Experimental Research of Polycode-Polymodal Text Influence on Audience (Using the Example of Regional Televigion Sports Coverage) KW polycode-polymodal text KW television sports coverage KW statistics KW characteristic KW perceptual channel JO Scientific Research and Development. Modern Communication Studies AU Nikitina, E.G. PY 2019 IS 8 PB INFRA-M Academic Publishing LLC.