%0 Journal Article %T Statistical Method of Processing the Results of Experimental Research of Polycode-Polymodal Text Influence on Audience (Using the Example of Regional Televigion Sports Coverage) %A Nikitina, E.G. %K polycode-polymodal text, television sports coverage, statistics, characteristic, perceptual channel %J Scientific Research and Development. Modern Communication Studies %D 2019 %N 8 %P 4 %I INFRA-M Academic Publishing LLC.