The article analyzes the problems of studying managerial relations of company executives in the conditions of firms’ transition to digital transformation, examines the use of visual models as tools that reduce the level of destabilization of business organizations, gives examples of companies studying from the point of view of the possible use of sociological methods of the new generation. Especially important in the article is a combination of humanitarian and economic research methods and consult-development, as well as an integrated consult-approach in the format of digital visualized models. The article also publishes tables for studying market relations on the example of the information technology department in the dual four versions, necessary primarily for the marketing service. In essence, in research and consult-development, the relevance of the problems, scientific novelty and practical significance are presented in the trinity. The relevance of research and consulting development is determined by the need to immerse managers and, above all, top managers, in the emerging system of digital reorientation of all management activities. This means involving the staff of a business organization in such organizational experiments that become the main constructs in the digital transformation and which involve the training and retraining of workers, primarily in the workplace. The scientific novelty of research and consultancy in the proposed article is to use the trans-digital author’s approach in visual design of visual models that allow to condense information, which is essential in working contacts with the Director General and in training top managers. Training of top managers in terms of the time limit is carried out in filling out blank questionnaires and constructing visual models in analyzing managerial situations. Questionnaire techniques in this case are unsuitable. They are characteristic of the traditional sociology of management, which is focused on mass polls. But they are not suitable for studying managerial potential in firms. Digital methods for quickly obtaining information in consultancy research and consulting development in the management organization are fundamentally new — and in a similar position. Practical value. In the new conditions of digital reorientation of management, the need arises for the maximum inclusion and involvement of units in working out feedbacks through the dominants of market relations. Quickly obtaining changing information, its assessment and reassessment of market situations, features of the competitive environment and customer behavior implies a “tightness” of time. This means organizing personnel in such a way that it is possible to anticipate events, which requires the independence of employees. And this leads to changes in organizational management structures, to their transformation into “flat” management structures, as well as to the interconnectedness of all employees of departments. Only with such changes will employees be constantly immersed in practice.
sociology of digital control, digital transformation models, express polls, consult development, managerial values of managers, transformative risks, validity of research and consult development, techno-human resource.
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