mezhdunarodyy nauchno-prakticheskiy zhurnal «Marketing i logistika» (glavnyy redaktor)
Moskva, Moscow, Russian Federation
The article discusses the process of establishing PR communication with various groups of the public, reveals the fundamentals of PR, its mechanism and technology of planning. The Russian market of PR-services, its tendencies are shown on condition of development of Internet technologies, the main groups of PR services in PR agencies of the full cycle are analyzed. The peculiarities of the development of PR services are disclosed in a crisis, when not all entrepreneurs can afford to follow the advice of marketing consultants.
PR planning, PR mechanism, PR services market, popular PR services in Russia, organizational structure of PR agencies, full-cycle PR agencies, PR market trends.
«В союзе с общественным мнением
можно сделать все, без него — ничего».
Авраам Линкольн (1809–1865),
президент США
Для формирования благоприятных коммуникаций путем создания позитивного образа бренда или персоналии в маркетинге работает один из самых старейших инструментов — PR (public relations).
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