%0 Journal Article %T Contemporary Public Relations: Planning, Organization, Contemporary Trends %A Zhil'cova, O.N. %K PR planning, PR mechanism, PR services market, popular PR services in Russia, organizational structure of PR agencies, full-cycle PR agencies, PR market trends. %J Scientific Research and Development. Economics of the Firm %D 2017 %N 6 %P 7 %I INFRA-M Academic Publishing LLC.