Согласно Найту и Кавусджилу (2004), феномен «Born Global» («рожденные глобальными») относится к созданию новых предприятий, представляющих собой основу экономического и социального развития страны, особенно тех, которые позволяют успешно разрешать вопросы, связанные с внешним рынком посредством постоянной реализации инновационных процессов, применения глубоких знаний и умений в области международных дел со стороны их владельцев и путем процесса экспорта, воздействия комплекса стратегий и правил, которые способствуют более успешному развитию предприятия, формируя процесс интернализации страны, а также способствуя процессу торговли между районами, регионами, странами. Увеличение количества международных соглашений Колумбии с различными странами в разнообразных сферах способствует расширению возможности участия в более сложных процессах торговли, что побуждает нас к анализу следующих особенностей: последствий основания компании международной направленности в нашей стране на данный момент; политики правительства, поддерживающего стремления такого рода; нормативно-правовой базы, лежащей в основе процесса организации интернализации среди других элементов; влияния нормативной базы на работников, сталкивающихся с проблемами реализации нового мирового спроса. Теоретическая основа опирается на исследовании компаний «рожденных глобальными», полученных с помощью проведения интервью в городе Богота. К ним относятся: инновационный потенциал прошлых лет, знания о международной торговле как возможности успешного проникновения на внешний рынок, существенное количество контактов за границей, культура международного предпринимательства, постоянный поиск влияния на дифференциацию товаров и услуг, позволяющих получать доступ к преимущественным позициям внутри сегментов рынка в необходимом направлении.
успех, предпринимательство, интернационализация,глобализация.
INTRODUCTION:
It should be recognized that Born Global companies arouse the attention of researchers in this area since more than 15 years ago from the preliminary developments in this matter of Knight and Madsen and Cavusgil (1996), Servais (1997). The analysis of this type of companies then becomes important field of inquiry, within the literary approaches in the field of international ventures Acs, et al., (2003) McDougall and Oviatt, (2000); Bell, et al., (2003). The fast and sustained growth of early internationalization enterprises is significant in the period, unlike the companies that apply the traditional system of internationalization, whose expansion into foreign markets is slow1. Unlike this last behavior, new companies or newly implemented, be they internationalize more dynamically, or immediately make your birth or creation According to Rialp, et al., (2005).
From the contributions of Rennie (1993) could identify type Born Global companies as one «an organization of business, from the beginning seeks to find significant competitive advantages in the use of resources and the sale of products in several countries» (McDougall and Oviatt (1994), Knight and Cavusgil (1996) with your contribution, identify the Global Born as small or mediumsized enterprises they invest considerable sums in technology, dealing with international markets, as destinations of its products, from its initiation, characterizing them as small enterprises with high-tech, usually with a number of employees not exceeding 500 and no more than the US300.000 annual sales.
Reviewing existing literature, which strengthen the theory that is proposed in this paper, identify topics, as the international venture, in which the Academy of Management Journal 43 (5), 2000 dedicated a unique number, demonstrating once again the importance of this issue, and the growing interest of researchers to delve more into conceptual strengthen this relative new trend of enterprises in the world, hence its importance and the interest aroused in the author of this proposal.
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1 Johansson and Valhne (1977, 1990) determined that the process is slow, gradual and sequential that it requires the prior fulfillment of a series of stages. They must first supply the local market and once consolidated position internal, and thanks to the knowledge and experience and the resources obtained, it initiates intervention in foreign markets, especially with that identifies more similarity, in political, trade, border and cultural scenarios, etc. When these scenarios is exceed, it continues the search for new markets with greater complexities or differences.
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