Аннотация и ключевые слова
Аннотация (русский):
В статье рассматривается влияние культурной глобализации и взаимодействия на возможность сохранения традиционной и формирование современной идентичности иранских женщин. Основываясь на концепции рефлексивности Э. Гидденса, автор показывает, что иранские женщины подвержены влиянию потока новой информации из глобальной сети, что, в свою очередь, позволяет им рефлексивно формировать новую идентичность. Среди прочих факторов, влияющих на этот процесс, в статье анализируется роль религии и гендерных практик в соотношении с консьюмеризмом и вопросами, связанными с хиджабом. Особая роль отведена роли материнства как отражению традиционной гендерной роли в формировании современной идентичности иранской женщины. Автор делает вывод, что иранские женщины, не являясь пассивными потребителями глобализированной культуры, находят баланс между традиционной и современной идентичностью.

Ключевые слова:
глобализация, взаимодействие, идентичность, традиция, современность, иранские женщины, гендерные роли.
Текст

Introduction
Want it or not we are all within the global network. Just with a click, we are in a remotest place where we even could not imagine before. Are we burying our traditions and acquiring everything that the flow of globalization carries to us?

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