Scientific Research and Development. Modern Communication Studies Scientific Research and Development. Modern Communication Studies Научные исследования и разработки. Современная коммуникативистика 2587-9103 18970 10.12737/article_5a129ee44a8ae0.17590488 Речевая и межкультурная коммуникация Speech and cross-cultural communication Речевая и межкультурная коммуникация Globalization and Iranian Women’s Identity Глобализация и идентичность иранских женщин Хадем Махсус Хоссейни Лейла Hadem Mahsus Hosseyni Leyla leila.hosseiny60@gmail.com МГИМО МИД России Москва Россия Moscow State Institute of international Relations (University) Moscow Russian Federation 6 6 29 33 https://naukaru.ru/en/nauka/article/18970/view

В статье рассматривается влияние культурной глобализации и взаимодействия на возможность сохранения традиционной и формирование современной идентичности иранских женщин. Основываясь на концепции рефлексивности Э. Гидденса, автор показывает, что иранские женщины подвержены влиянию потока новой информации из глобальной сети, что, в свою очередь, позволяет им рефлексивно формировать новую идентичность. Среди прочих факторов, влияющих на этот процесс, в статье анализируется роль религии и гендерных практик в соотношении с консьюмеризмом и вопросами, связанными с хиджабом. Особая роль отведена роли материнства как отражению традиционной гендерной роли в формировании современной идентичности иранской женщины. Автор делает вывод, что иранские женщины, не являясь пассивными потребителями глобализированной культуры, находят баланс между традиционной и современной идентичностью.

The paper investigates the effects of cultural globalization and interaction on Iranian women’s identity construction. It aims to illuminate the possible sustaining of traditions in the construction of modern identities. The views are grounded on Giddens’ definition of the concept of “reflexivity” as the agents’ capacity in making revisions on their practices to construct new identities in light of new information. Iranian women within the global network are subject to new information and therefore are able to reflexively construct new identities. Amid various influential factors on identity construction, here, the function of “religion” and “gender roles” are examined to see the place of these traditionally significant elements in the identity of modern women. The items of “hijab” and “consumerism” are considered to address the issue of religion. Moreover, the concept of “motherhood” is traced in identity of modern women to reveal the probability of representation of traditional gender roles in their modern identities. It is found that Iranian women are not passive users of globalized culture, rather they make a balance between their traditional and modern identity.

 глобализация взаимодействие идентичность традиция современность иранские женщины гендерные роли. globalization interaction identity tradition modernity Iranian women gender roles.

IntroductionWant it or not we are all within the global network. Just with a click, we are in a remotest place where we even could not imagine before. Are we burying our traditions and acquiring everything that the flow of globalization carries to us?

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