Россия
Глобальная гостиничная индустрия сегодня переживает период цифровой трансформации, характеризующейся активным внедрением интегрированных информационных технологий. Данное исследование, основанное на анализе 30 научных публикаций международного уровня и изучении финансовых отчетов ведущих гостиничных сетей, содержит рекомендации по стратегическому управлению гостиничными предприятиями с использованием современных цифровых технологий. Как показывает практика, эффективность развития гостиничного предприятия зависит не только от самих технологий, но и от готовности системы управления к изменениям. Авторами разработаны и предложены три различных варианта внедрения цифровых технологий с учетом стратегических целей развития гостиниц. Исследование демонстрирует, что выбор оптимального варианта цифровой трансформации определяется не наличием передовых технологий, а стратегическим видением менеджмента, готовностью персонала к организационным изменениям и согласованностью технологических инвестиций с поставленными бизнес-целями.
цифровая трансформация гостиничного бизнеса, стратегическое управление, информационные технологии, технологические компоненты интеллектуальной гостиницы и их стратегическое значение, возврат инвестиций, организационное изменение, технологическая готовность
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