Scientific Research and Development. Economics of the Firm Scientific Research and Development. Economics of the Firm Научные исследования и разработки. Экономика фирмы 2306-627X 2587-6287 116345 10.12737/2306-627X-2026-15-1-22-30 Менеджмент Management Менеджмент Strategic Management of Hotel Enterprises Based on Modern Digital Technologies Стратегическое управление гостиничными предприятиями на основе современных цифровых технологий Ковальчук А. П. Koval'chuk A. P. Kovaltchuk.AP@rea.ru Ярмомедов И. В. Yarmomedov I. V. Российский экономический университет имени Г.В. Плеханова Plekhanov Russian University of Economics Российская академия народного хозяйства и государственной службы при Президенте РФ Russian Academy of National Economy and Public Administrarion under the President of the Russian Federation 03 03 2026 03 03 2026 15 1 22 30 15 11 2025 25 11 2025 https://naukaru.ru/en/nauka/article/116345/view

Глобальная гостиничная индустрия сегодня переживает период цифровой трансформации, характеризующейся активным внедрением интегрированных информационных технологий. Данное исследование, основанное на анализе 30 научных публикаций международного уровня и изучении финансовых отчетов ведущих гостиничных сетей, содержит рекомендации по стратегическому управлению гостиничными предприятиями с использованием современных цифровых технологий. Как показывает практика, эффективность развития гостиничного предприятия зависит не только от самих технологий, но и от готовности системы управления к изменениям. Авторами разработаны и предложены три различных варианта внедрения цифровых технологий с учетом стратегических целей развития гостиниц. Исследование демонстрирует, что выбор оптимального варианта цифровой трансформации определяется не наличием передовых технологий, а стратегическим видением менеджмента, готовностью персонала к организационным изменениям и согласованностью технологических инвестиций с поставленными бизнес-целями.

The global hotel industry is experiencing a period of rapid digital transformation, characterized by the massive implementation of integrated information technologies. However, as practice shows, the effectiveness of the development of a hotel enterprise depends not only on the technologies themselves, but also on the organizational readiness for change. This study, based on the analysis of 30 international-level scientific publications, as well as the analysis of financial reports of leading hotel corporations, presents a systematic analysis of three alternative strategic options for the implementation of information technologies: conservative, balanced, and transformational. Each option is focused on the organization's specific strategic goals, target audience characteristics, and financial capabilities. The study demonstrates that the choice of the optimal option is determined not by the availability of advanced technologies, but by the strategic vision of management and the readiness of the staff for organizational.

 цифровая трансформация гостиничного бизнеса стратегическое управление информационные технологии технологические компоненты интеллектуальной гостиницы и их стратегическое значение возврат инвестиций организационное изменение технологическая готовность digital transformation of the hotel business strategic management information technologies technological components of an intelligent hotel and their strategic importance return on investment organizational change and technological readiness

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