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Scientific Research and Development. Russian Journal of Project Management
UDC 338.24.01 CSCSTI 06.56 Russian Classification of Professions by Education 42.03.01 Russian Library and Bibliographic Classification 1 Russian Trade and Bibliographic Classification 7819 UDC 65

FORESIGHT APPROACH IN COMMUNICATION PROJECT MANAGEMENT

Published in Scientific Research and Development. Russian Journal of Project Management · Volume 13, Issue 4 · Pages 29–39 · Rubric: Methods and instruments of project management
DOI: https://doi.org/10.12737/2587-6279-2024-13-4-29-39
Received: 02.08.2024 Accepted: 10.10.2024 Published: 11.12.2024
Authors
VI Victoria Malardyrova
Victoria Malardyrova
ORCID
ABSTRACT
this article examines the features of managing communication projects for the promotion of industrial and technical goods. In accordance with this, an approach is determined that allows you to develop a project and justify the choice of communication channels and tools, taking into account long-term planning. Experimental work has shown that the most effective approach has become foresight, which allows you to identify the main stakeholders and develop a strategy for managing a communication project to promote products of this technically complex category.
KEYWORDS
foresight, methodology, methodological approaches, project management, communication project
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