Strategic Communications: A Coorientation Approach in Russian and American Universities

N. Nesova

doi:10.12737/2587-9103-2021-10-3-11-16

UDC 81

STRATEGIC COMMUNICATIONS: A COORIENTATION APPROACH IN RUSSIAN AND AMERICAN UNIVERSITIES Strategic Communications: A Coorientation Approach in Russian and American Universities

АА Аа

Published in Scientific Research and Development. Modern Communication Studies · Volume 10, Issue 3 · Pages 11–16 · Rubric: Common problems of the theory of communication

DOI: https://doi.org/10.12737/2587-9103-2021-10-3-11-16

Received: 11.06.2021 Accepted: 24.03.2024

Authors

N. Nesova

Academic degree: candidate of philological sciences

Peoples’ Friendship University of Russia (RUDN University) Associate Professor · Russian Federation · Москва

ABSTRACT

This study focuses on two countries that often dominate international public diplomacy, and examines how Russian and American youth view the current relationship between Russia and the United States. The article promotes research on the theory of co-orientation and proves that coordination can be one of the theoretical foundations in the field of strategic communication. The study first identifies the main issues affecting the relations between the two countries. Then, using the survey methodology, data on these questions is collected from respondents from the United States and Russia. Four main scenarios of co-orientation are considered : monolithic consensus, pluralistic disregard, false consensus, and disagreement. The results of the study show that the type of coordination scenario that best characterizes the relationship between the United States and Russia is disagreement. The results also highlight the status of strategic communication as an interdisciplinary science with the psychological roots of coorientation theory.

KEYWORDS

strategic communication, coorientation approach, dissensus, monolithic consensus, pluralistic ignorance, false consensus, psychological researches

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GOST

Nesova N. M. Strategic Communications: A Coorientation Approach in Russian and American Universities // Scientific Research and Development. Modern Communication Studies. 2021. no. 3. pp. 11-16. DOI: https://doi.org/10.12737/2587-9103-2021-10-3-11-16. (Date of access 31.10.2026).

MLA

N. Nesova. "Strategic Communications: A Coorientation Approach in Russian and American Universities." Scientific Research and Development. Modern Communication Studies 10.3 (2021): 11-16. DOI: https://doi.org/10.12737/2587-9103-2021-10-3-11-16.

APA

Nesova N. M. (2021). Strategic Communications: A Coorientation Approach in Russian and American Universities. Scientific Research and Development. Modern Communication Studies, 10(3), 11-16. https://doi.org/10.12737/2587-9103-2021-10-3-11-16

Chicago

N. Nesova. "Strategic Communications: A Coorientation Approach in Russian and American Universities." Scientific Research and Development. Modern Communication Studies 10, no. 3 (2021): 11-16. https://doi.org/10.12737/2587-9103-2021-10-3-11-16.

WIKI

{{cite journal | author = Nesova N. M. | title = Strategic Communications: A Coorientation Approach in Russian and American Universities | journal = Scientific Research and Development. Modern Communication Studies | year = 2021 | volume = 10 | issue = 3 | pages = 11-16 | doi = 10.12737/2587-9103-2021-10-3-11-16 }}

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STRATEGIC COMMUNICATIONS: A COORIENTATION APPROACH IN RUSSIAN AND AMERICAN UNIVERSITIES Strategic Communications: A Coorientation Approach in Russian and American Universities

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