Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts)

Yuliya Evgrafova

doi:10.12737/2587-9103-2019-32-38

UDC 81 CSCSTI 16.21 Russian Classification of Professions by Education 45.03.02 Russian Library and Bibliographic Classification 81 Russian Trade and Bibliographic Classification 8417 BISAC LAN016000 Russian Classification of Professions by Education 45.04.02 Russian Classification of Professions by Education 45.04.03

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VERBAL AND VISUAL COMPONENTS OF THE SCREEN TEXTS (CASE STUDY OF FILM AND TELETEXTS) Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts)

АА Аа

Published in Scientific Research and Development. Modern Communication Studies · Volume 9, Issue 1 · Pages 32–38 · Rubric: Speech and cross-cultural communication

DOI: https://doi.org/10.12737/2587-9103-2019-32-38

Received: 27.09.2019 Accepted: 27.01.2020

Authors

Yuliya Evgrafova

Academic degree: candidate of philological sciences

Science rang: docent

Moskovskiy gosudarstvennyy oblastnoy universitet docent · Russian Federation · Москва

ABSTRACT

Computer, electronic and Internet revolutions led to the situation when homogeneous printed text is being replaced by screen audiovisual text comprising verbal and non-verbal units of meaning. This article studies such kind of heterogeneous, polycode-multimodal texts, film texts in particular. The aim of the article is to elicit the correlation of verbal and non-verbal (visual) components of the heterogeneous screen texts. To achieve the aim the analysis of verbal component of the moving continuum in comparison with kinemorphs is being done. The results of the research show that verbal and non-verbal, i.e. visual, units of meaning relate to each other by interdependence and determination. Apart from that, it is found out, that there are associations that lie in the basis of the structural-semiotic organization of the heterogeneous screen texts: association on analogy, juncture and co-occurrence. The analysis shows that contamination of verbal and visual units of meaning leads to the manipulation of the conscience, to the stereotype channeling in particular. The next step of the research is stated – to verify the obtained results on the heterogeneous screen texts videotexts of the Internet.

KEYWORDS

heterogeneous screen text, polycode-multimodal text, film text, kinemorph, kin, verbal component, photogramm

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Evgrafova Y. A. Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts) // Scientific Research and Development. Modern Communication Studies. 2019. no. 1. pp. 32-38. DOI: https://doi.org/10.12737/2587-9103-2019-32-38. (Date of access 31.10.2026).

MLA

Yuliya Evgrafova. "Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts)." Scientific Research and Development. Modern Communication Studies 9.1 (2019): 32-38. DOI: https://doi.org/10.12737/2587-9103-2019-32-38.

APA

Evgrafova Y. A. (2019). Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts). Scientific Research and Development. Modern Communication Studies, 9(1), 32-38. https://doi.org/10.12737/2587-9103-2019-32-38

Chicago

Yuliya Evgrafova. "Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts)." Scientific Research and Development. Modern Communication Studies 9, no. 1 (2019): 32-38. https://doi.org/10.12737/2587-9103-2019-32-38.

WIKI

{{cite journal | author = Evgrafova Y. A. | title = Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts) | journal = Scientific Research and Development. Modern Communication Studies | year = 2019 | volume = 9 | issue = 1 | pages = 32-38 | doi = 10.12737/2587-9103-2019-32-38 }}

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VERBAL AND VISUAL COMPONENTS OF THE SCREEN TEXTS (CASE STUDY OF FILM AND TELETEXTS) Verbal and Visual Components of the Screen Texts (Case Study of Film And Teletexts)

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