UDC 65

HOW TO CREATE SUCCESSFUL PRODUCT OR SERVICE? INTRODUCTION IN DESIGN-THINKING FOR PROJECT MANAGEMENT How to Create Successful Product or Service? Introduction in Design-Thinking for Project Management

Published in Scientific Research and Development. Russian Journal of Project Management · Volume 6, Issue 4 · Pages 36–43 · Rubric: Methods and instruments of project management
DOI: https://doi.org/10.12737/article_5a3273df63aed1.47820632
Received: 22.11.2017 Accepted: 04.12.2017 Language of publication: RUS
Authors
In the article author describes the definition and the process behind the project management technology – design-thinking. The uniqueness of the approach is that project management is done in close cooperation with client from problem definition, to solutions ideation and testing. The methodology allows to deliver product or service with defined value proposition.
service-design, design management, project management, design-thinking, user experience design.
Text References

Введение
Есть новые подходы к точному определению, а в большинстве случаев — к предугадыванию потребностей клиента и поиску для него уникального проектного решения.

 

1. Buchanan R. Wicked Problems in Design Thinking // Design Issues. 1992, Vol. 8, No. 2, pp. 5-21 URL: http://www.jstor.org/stable/1511637

2. Kolko J. Design thinking comes of age //Harvard Business Review. 2015, sep. Available at: https://hbr.org/2015/09/design-thinking-comes-of-age

3. McKim R.H. Experiences in Visual Thinking. CA, Monterey, Brooks/Cole Publishing Co, 1973.

4. Mootee I. Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School. US, NJ, John Wiley & Sons Incorporated, 2013, 29 p.

5. Rowe P.G. Design Thinking. US, MA, Massachusetts Institute of Technology, 1987.

6. Shostack G.L. How to Design a Service // European Journal of Marketing. 1982, Vol. 16 Issue: 1, pp.49-63.

7. Simon H.A. The sciences of the artificial. US, MA, Massachusetts Institute of Technology, 1996.

8. Available at: https://www.ideou.com/pages/design-thinking

9. Available at: http://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

10. Available at: http://www.dmi.org/?page=2015DVIandOTW

11. Available at: https://www.hel.fi/uutiset/en/kaupunginkanslia/helsinkis-chief+-design-officer-is-starting-in-september

12. Available at: https://www.fastcodesign.com/3059787/ideosceo-on-how-to-lead-an-organization-creatively