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Services in Russia and abroad
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71.37

MANAGING SUSTAINABLE DEVELOPMENT OF CRIMEA BASED ON THE TOURISM CLUSTERS

Published in Services in Russia and abroad · Pages 94–108 · Rubric: MARKETING OF SERVICES AND TERRITORIES
DOI: https://doi.org/10.22412/1995-042X-11-6-8
Received: 25.10.2017 Accepted: 26.10.2017 Published: 26.10.2017 Language of publication: RUS
Authors
VA
Valentin A. Vasilenko
ABSTRACT
Along with machinery manufacturing, agriculture and port economy in the Republic of Crimea (RC) there is widely represented the sphere of services, which makes up more than 60 % of the Gross Regional Product and includes developed recreational activities. The Crimean Region (without Sevastopol) according to the number of the objects of placement occupies the second place, and according to the number of the placed tourists occupies the fifth place in the country. Last year Crimea was visited by more than 5,5mln tourists, exceeded the their number in 2015 for 21,6 %, what can be compared with the best indices of the Ukrainian period (2012 and 2013), though the potential of the touristic and recreational sphere (TRS), despite the losses of the recent decades, remains unused. The analysis of the economic state of Crimea has defined the existing problems of the region and under the conditions of realizing the Federal Targeted Program and Special Economic Zone shows that the existing system of the recreational economy and health resort services of Crimea are able to become the point of growth and driving force of the sustainable regional development. The unique opportunities of the progressive and qualitative development of the new subject of the Russian Federation based on the TRS priority made it possible to build the of sustainable development management system of the of the Republic of Crimea, and to work out its own model of the region development management. These models can be represented as the factors of restructurizing and creating administrative, economic and social connections and provide an opportunity to form the subsystem of management of the sustainable development of the Republic of Crimea based on the cluster integration of tourism and new relations of management. The article underlines that the creating cluster must be based on working out the concept of forming and functioning of the tourist and recreational cluster, which must be based on the wellgrounded infrastructure and technological network of creating the final product, and on the organizational community of the participants' interests and opportunities for maneuvering the available resources. Such approach increases the interest of municipalities, population, and region in the cluster integration, activates the mani-festation of the synergetic and cumulative effect, and also leads to forming the effect of multiplier in the region development.
KEYWORDS
region, sustainability, development, tourism and recreation sphere, management models, clusters
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