Legends of Klinskiy municipal district as intangible tourist resources of the destination

Tatiana Krivosheeva; Olga I. Vapnyarskaya

doi:10.12737/11395

LEGENDS OF KLINSKIY MUNICIPAL DISTRICT AS INTANGIBLE TOURIST RESOURCES OF THE DESTINATION Legends of Klinskiy municipal district as intangible tourist resources of the destination

АА Аа

Published in Service & Tourism: Current Challenges · Pages 48–53 · Rubric: NORTHERN MOSCOW REGION – RUSSIA’S NEW TOURIST CENTRE

DOI: https://doi.org/10.12737/11395

Received: 21.05.2015 Accepted: 21.05.2015 Published: 21.05.2015 Language of publication: RUS

Authors

Tatiana Krivosheeva

Olga I. Vapnyarskaya

ORCID

Tatiana Krivosheeva

Olga I. Vapnyarskaya

Academic degree: candidate of economic sciences

Science rang: docent

Russian State University of Tourism and Service Russian Federation · Moscow

ORCID

ABSTRACT

Legends, being the result of collective creative activity of local residents of certain areas in the theory and practice of international tourism have received their well-deserved recognition as intangible tourist resources. From a marketing point of view, the legend is a highly effective tool to increase tourist interest for sites of destinations. Currently creation of legends can be considered one of the most promising and popular areas of content marketing in tourism, which allows not only to induce a primary tourist interest in the destination, but also to get an emotional response from the tourist consumption of services in destination that creates long-term loyalty and increases the likelihood of repeat visits. Thus, the legend is also a tool of the diversity of impressions in tourist tourist-excursion programs. Despite the importance of folk legends and creation of legends in the development and competitiveness of destinations, these elements are rarely used in the formation of thematic tourist routes and the development of conceptual forms of tourism in the Moscow region. The article presents the results of a content analysis of the contents of legends in Klinskiy municipal district related to the origin of settlements, historical facts, entertaining events, etc. Special attention is given to glass craft legends associated with Klin and its surroundings. As scientific and practical recommendations in the article indicated are possible directions for use of folk legends and creation of legends in a complex tourism product promotion in Klinkiy municipal district.

KEYWORDS

legend, creation of legends, folk crafts, glass craft, memory products, souvenirs, destination.

Text

Растущая конкуренция на туристском рынке обусловливает поиск новых инструментов позиционирования, повышения запоминаемости туристской дестинаций, методов управления ее конкурентоспособностью [4]. Одним из таких инструментов выступает использование легенд, что позволяет создавать уникальный региональный турпродукт, формировать аттрактивные туристские зоны. Причем он позволяет не только увеличивать ресурсный потенциал места, но и корректировать его содержание, исходя из туристского спроса [3, 5].

Заметим, что легендарика (легендогенез) не предполагает неограниченной фантазии без каких-либо культурологических оснований. Как показывает практика, в эффективном использовании содержания легенд при туристском проектировании должны участвовать научные работники, краеведы, писатели, художники и т.д. Тогда будет создана тематическая основа «позиционирования туристской дестинаций, которая заключается в построении вокруг объекта показа некоего ореола мифов и загадок, позволяющих стимулировать туристский интерес» [б].

Использование легенд может выражаться в ряде атрибутов туристской дестинаций: а) в разработке и реализации

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JATS XML

Editor-in-Chief, editorial board chair

GOST

Krivosheeva T., Vapnyarskaya O. I. Legends of Klinskiy municipal district as intangible tourist resources of the destination // Service & Tourism: Current Challenges. 2015. no. 2. pp. 48-53. DOI: https://doi.org/10.12737/11395. (Date of access 06.09.2026).

MLA

Tatiana Krivosheeva, Vapnyarskaya O. I.. "Legends of Klinskiy municipal district as intangible tourist resources of the destination." Service & Tourism: Current Challenges 9.2 (2015): 48-53. DOI: https://doi.org/10.12737/11395.

APA

Krivosheeva T., Vapnyarskaya O. I. (2015). Legends of Klinskiy municipal district as intangible tourist resources of the destination. Service & Tourism: Current Challenges, 9(2), 48-53. https://doi.org/10.12737/11395

Chicago

Tatiana Krivosheeva, Vapnyarskaya O. I.. "Legends of Klinskiy municipal district as intangible tourist resources of the destination." Service & Tourism: Current Challenges 9, no. 2 (2015): 48-53. https://doi.org/10.12737/11395.

WIKI

{{cite journal | author = Krivosheeva T., Vapnyarskaya O. I. | title = Legends of Klinskiy municipal district as intangible tourist resources of the destination | journal = Service & Tourism: Current Challenges | year = 2015 | volume = 9 | issue = 2 | pages = 48-53 | doi = 10.12737/11395 }}

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LEGENDS OF KLINSKIY MUNICIPAL DISTRICT AS INTANGIBLE TOURIST RESOURCES OF THE DESTINATION Legends of Klinskiy municipal district as intangible tourist resources of the destination

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