Moscow State University. M.V. Lomonosov (Department of Socio-Cultural Design and Development of Territories, Professor)
Moskva, Moscow, Russian Federation
The relevance of the chosen topic is determined by the need to develop tools for making rational management decisions in the context of increasing complexity and intensity of ongoing geopolitical changes. The aim of the presented research is to develop mathematical methods for quantitative assessment of the state of the internal and external environment of the controlled system based on the SWOT situational analysis model. The scientific novelty of the obtained results lies in the development of a mathematical method for quantitatively assessing the state of the internal and external environment of a controlled system based on a situational SWOT analysis model, which allows comparing the prospects for implementing certain management decisions both from the point of view of changing the strengths and weaknesses of the controlled system and from the point of view of changing the influence of the external environment in terms of opportunities and threats. The practical significance of the obtained results consists in the possibility of using the proposed mathematical method for quantitatively assessing the state of the internal and external environment of the controlled system based on the situational SWOT analysis model to select from a variety of alternative options a management decision that is rational both in terms of changing the strengths and weaknesses of the controlled system and in terms of changing the influence of the external environment in terms of opportunities and threats for the controlled system.
mathematical methods, quantitative assessment, state of internal and external environment, controlled systems, SWOT situational analysis model
1. SWOT-analiz: kak sdelat' v 3 shaga + primery tablicy. https://in-scale.ru/blog/swot-analiz/?ysclid=m1lx5iincj149687597
2. SWOT-analiz: chto takoe SWOT-analiz, kakie vidy suschestvuyut, kak pravil'no provodit' SVOT-analiz. https://craftum.com/blog/swot-analiz/?ysclid=m1lwkpzw1x85864600
3. SWOT-analiz: chto eto takoe i kak ego provesti. Razbiraem na primerah iz Rossii. https://skillbox.ru/media/marketing/sposob-vyvesti-kompaniyu-iz-krizisa-ili-bespoleznaya-igrushka/?ysclid=m1lx1brp8g557484312
4. Butorina E., Gribov V., Bogdanova N. OPYT PRIMENENIYa SWOT-ANALIZA DLYa POVYShENIYa KONKURENTOSPOSOBNOSTI PROMYShLENNOGO PREDPRIYaTIYa. // Rol' tehnicheskogo regulirovaniya i standartizacii v epohu cifrovoy ekonomiki. https://elar.urfu.ru/bitstream/10995/85869/1/978-5-91256-491-8_2020_035.pdf?ysclid=m1lxewevkb455474159
5. Egorova A.A., Egorov R.V., Tebekin A.V., Tebekin P.A. PRINYaTIE UPRAVLENChESKIH REShENIY V EKONOMIChESKIH SISTEMAH NA OSNOVE MODELI TOMPSONA I STRIKLENDA. // Zhurnal tehnicheskih issledovaniy. 2024. T. 10. № 1. S. 15-23.
6. Egorova A.A., Tebekin A.V., Tebekin P.A. VYBOR PODHODA K FORMIROVANIYu STRATEGII, OBESPEChIVAYuSchEY VYHOD IZ GLOBAL'NOGO SOCIAL'NO-EKONOMIChESKOGO KRIZISA 2020 GODA. // Teoreticheskaya ekonomika. 2020. № 5 (65). S. 44-67.
7. Egorova A.A., Tebekin A.V., Tebekin P.A. ITERACIONNYE METODY FORMIROVANIYa I REALIZACII STRATEGIY RAZVITIYa EKONOMIChESKIH SISTEM. // Transportnoe delo Rossii. 2020. № 3. S. 41-48.
8. Egorova A.A., Tebekin A.V., Tebekin P.A. Metody formirovaniya strategiy razvitiya ekonomicheskih sistem, nacelennye na maksimal'nuyu ih adaptaciyu k variativnosti vneshney sredy. // Transportnoe delo Rossii. 2019. № 6. S. 31-36.
9. Izosimov S.V., Shevchenko A.L. METOD SWOT-ANALIZA: EGO MESTO V METODAH ISSLEDOVANIYa, PREIMUSchESTVA I NEDOSTATKI. // Ekonomiks. 2013, №2, s.29-34.
10. Kak provesti SWOT-analiz, chtoby on prines pol'zu. https://practicum.yandex.ru/blog/chto-takoe-swot-analyz/
11. Kat'kalo, V.S., Veselova, A.S., Smel'cova, S.V. Metodicheskie ukazaniya dlya podgotovki kursovogo proekta «SWOT-analiz» (1 kurs). / V.S. Kat'kalo, A.S. Veselova, S.V. Smel'cova ; Nac. issled. un-t «Vysshaya shkola ekonomiki». — M.: Vysshaya shkola biznesa NIU VShE, 2021. — 68 s.
12. Kizka N.D., Yangirov A.V. MODEL' UGLUBLENNOGO SWOT-analiza. // Vestnik BGTU im. V.G. Shuhova. 2014, №3, s.109-115.
13. Maysak O. S. SWOT-analiz: ob'ekt, faktory, strategii. Problema poiska svyazey mezhdu faktorami // Prikaspiyskiy zhurnal: upravlenie i vysokie tehnologii. — 2013. — № 1 (21). — S. 151-157.
14. Serova E. G., Vorob'ev P. F., Faynshteyn E. M. 2019. Kolichestvennaya model' SWOT-analiza i ee primenenie v strategicheskom menedzhmente: na primere setevogo restorannogo biznesa. Vestnik Sankt-Peterburgskogo universiteta. Menedzhment 18 (4): 531–562.
15. Tebekin A.V. GEOPOLITEKONOMIChESKIE TENDENCII SOVREMENNOGO MIROVOGO RAZVITIYa. // Mezhdunarodnaya ekonomika. 2024. № 5. S. 348-368.
16. Tebekin A.V. Metody prinyatiya upravlencheskih resheniy, baziruyuschiesya na osnove analiza shem strategicheskogo razvitiya ekonomicheskih sistem s poziciy ih rynochnoy konkurentosposobnosti. Vestnik Moskovskogo universiteta im. S.Yu. Vitte. Seriya 1: Ekonomika i upravlenie. 2017. № 4 (23). S. 60-69.
17. Tebekin A.V. PRINYaTIE UPRAVLENChESKIH REShENIY V EKONOMIChESKIH SISTEMAH S ISPOL'ZOVANIEM MODELI PORTFEL'NOY MATRICY MAK-KINSI. // Zhurnal tehnicheskih issledovaniy. 2023. T. 9. № 2. S. 18-26.
18. Tebekin A.V. PRINYaTIE UPRAVLENChESKIH REShENIY V EKONOMIChESKIH SISTEMAH S ISPOL'ZOVANIEM MODELI MAK-KINSI 7S. // Zhurnal tehnicheskih issledovaniy. 2023. T. 9. № 3. S. 3-10.
19. Tebekin A.V. PRINYaTIE UPRAVLENChESKIH REShENIY V EKONOMIChESKIH SISTEMAH NA OSNOVE MODELI KOMPLEKSNOGO DELOVOGO ANALIZA PIMS. // Zhurnal tehnicheskih issledovaniy. 2024. T. 10. № 2. S. 3-21.
20. Tebekin A.V. PROGNOZ OZhIDAEMYH IZMENENIY V SOCIAL'NOEKONOMIChESKIH OTNOShENIYaH V PROCESSE PRODVIZhENIYa OBSchESTVA K NOVYM ETAPAM RAZVITIYa. // Vestnik Moskovskogo universiteta im. S.Yu. Vitte. Seriya 1: Ekonomika i upravlenie. 2021. № 3 (38). S. 7-12.
21. Tebekin A.V. UPRAVLENIE V ORGANIZACIONNYH SISTEMAH S ISPOL'ZOVANIEM METODA GAP-ANALIZA. // Zhurnal tehnicheskih issledovaniy. 2022. T. 8. № 4. S. 10-22.
22. Tebekin A.V., Petrov V.S., Tebekin P.A., Egorova A.A. Metody formirovaniya strategii razvitiya ekonomicheskoy sistemy kak kompleksa napravleniy razvitiya. // Strategii biznesa. 2020. T. 8. № 1 (69). S. 4-16.
23. Tebekin A.V., Tebekin P.A. UPRAVLENIE V ORGANIZACIONNYH SISTEMAH S ISPOL'ZOVANIEM MATRICY BCG. // Zhurnal tehnicheskih issledovaniy. 2023. T. 9. № 1. S. 10-21.
24. Tebekin, A. V. Metody prinyatiya upravlencheskih resheniy: uchebnik dlya vuzov / A. V. Tebekin. — Moskva: Izdatel'stvo Yurayt, 2024. — 431 s.
25. Tebekin, A. V. Strategicheskiy menedzhment: uchebnik dlya vuzov / A. V. Tebekin. — 2-e izd., pererab. i dop. — Moskva: Izdatel'stvo Yurayt, 2024. — 333 s.
26. Filip Kotler, Roland Berger, Nil's Bikhoff. Strategicheskiy menedzhment po Kotleru. Luchshie priemy i metody. — M.: Al'pina Pablisher, 2012. — 144 s.
