from 01.01.2003 to 01.01.2024
Yakutsk, Yakutsk, Russian Federation
UDK 65 Управление предприятиями. Организация производства, торговли и транспорта
GRNTI 06.56 Общественно-экономическая структура
OKSO 42.03.01 Реклама и связи с общественностью
BBK 1 ОБЩЕЕ И МЕЖДИСЦИПЛИНАРНОЕ ЗНАНИЕ
TBK 7819 Прочие
this article examines the features of managing communication projects for the promotion of industrial and technical goods. In accordance with this, an approach is determined that allows you to develop a project and justify the choice of communication channels and tools, taking into account long-term planning. Experimental work has shown that the most effective approach has become foresight, which allows you to identify the main stakeholders and develop a strategy for managing a communication project to promote products of this technically complex category.
foresight, methodology, methodological approaches, project management, communication project
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