TOWARDS THE COMMUNICATIVE SPECIFICS AND RHETORIC FEATURES OF THE MEDIA MODEL OF POLITICAL DISCOURSE OF THE ACTING LEADER OF THE FRENCH RIGHT — WING POLITICAL PARTY «RASSEMBLEMENT NATIONAL» JORDAN BARDELLA
Abstract and keywords
Abstract (English):
The paper considers the communicative specifics and rhetoric peculiarities of verbal media communicative behavior of one of the major actors on the contemporary French political stage, leader of the French far-right wing Jordan Bardella, Marine Le Pen’s successor, so- called representative of the young generation of contemporary French politicians (as well as Gabriel Attal, acting French prime-minister). It should be emphasized that the rhetoric specifics of Jordan Bardella political communication have not been previously explored within the constraints of the Russian humanities that determine the originality and newness of the paper. The scope of research represents the French political discourse that determines the object of the article consisting of word usages extracted from contemporary French media landscape that embodies diverse types of political speeches pronounced by Jordan Bardella and pervaded online. While studying language units under consideration such methods as method of contextual analysis, component analysis and the descriptive method are being used. It is attempted to illustrate that specifics of J. Bardella’s verbal political behaviour characterizes and exemplifies his political image and perception in the French society. Among the linguistic peculiarities that represent J. Bardella’s verbal behavior the special attention is drawn to metaphorical meanings of the lexical units that reflect the appropriate negative attitude to illegal migrants that currently leave in France. It is also mentioned that by means of metaphors, anaphors, citations used in the speeches of J. Bardella as well as within video public interventions the ideology and ideas of far-right wing are being transmitted that permits to manipulate and influence public consciousness. The practical significance of the paper is considered in implementing the exemple of conducted analysis when teaching the language of French political discourse at Universities.

Keywords:
communicative model, French political discourse, rhetoric specifics, Jordan Bardella, metaphor, anaphors, citation
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References

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