Russian Federation
The article considers the main approaches to the definition of the term business model, identifies the peculiarities of business model formation in the field of digital economy and e-commerce. As a result of analytical study of existing approaches to the classification of business models, their universal classification is compiled. The practical significance lies in simplifying the process of selecting and adapting the existing business model of the organization in conditions of economic uncertainty.
business model, digital economy, e-commerce, classification of business models
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