Russian Federation
Surgut, Russian Federation
The article explains the concept of “startup”. The role of a business tracker in supporting startups is considered. The business tracker functionality is presented. The stages of work of a business tracker when supporting startup projects are considered. A business tracker competency model has been developed. The results of the author's research on the functionality of a business tracker and the main and most effective tools of a business tracker are presented. The results of the study regarding the use of the Customer Development method are considered, the opportunities and risks of using the Customer Development method are presented.
project, startup, business tracker, business tracker competency model, Customer Development method, opportunities for sharing business tracker competencies
1. Kto takoy biznes-treker i zachem on predprinimatelyu? // SBER KORUS : sayt. - URL: https://www.esphere.ru/blog/kto-takoj-biznes-treker-i-zachem-on-predprinimatelyu (data obrascheniya: 04.04.2023)
2. Treker [Elektronnyy resurs] // ProfGid URL: https://www.profguide.io/professions/treker.html (data obrascheniya: 17.03.2023).
3. Lyutova-Roberte E.K. Trening nachinayuschego konsul'tanta: vedenie doveritel'noy besedy. - SPB.: Rech', 2007. - 307 s.
4. Analiticheskiy sklad uma: chto eto takoe i kak natrenirovat' // GeekBrains : sayt. - URL: https://gb.ru/blog/analiticheskij-sklad-uma/#:~:text=Analiticheskie sposobnosti - eto navyk chelov% (data obrascheniya: 22.05.2023)
5. Proektnye kompetencii personala v usloviyah BANI-mira: operacionalizaciya, podhody biznesa i obrazovatel'noy sredy k formirovaniyu i razvitiyu / O. L. Chulanova, E. V. Kupriyanova, D. V. Chulanov, Yu. A. Hohryakova // Vestnik evraziyskoy nauki. - 2022. - T. 14, № 4. - S. 28. - EDN QIZHVS.
6. Metody konsul'tirovaniya // StudFiles : sayt. - URL: https://studfile.net/preview/3053910/page:7/ (data obrascheniya: 20.11.2023)
7. Vasyuchkova E. S. Kreativnost' lichnosti: individual'nyy fenomen ili obschestvennyy? // Vestnik KazGUKI. 2013. №4-1.
8. Kuganov, V. G. Organizacionnoe povedenie v upravlenii proektami / V. G. Kuganov. - Sankt-Peterburg : Sankt-Peterburgskiy gosudarstvennyy ekonomicheskiy universitet, 2020. - 107 s. - ISBN 978-5-7310-5398-3. - EDN YSHTER.
9. Samburskaya, M. A. Rol' liderskih kachestv rukovoditelya pri vnedrenii vseobschego menedzhmenta kachestva / M. A. Samburskaya // Sovremennye problemy i tendencii razvitiya ekonomiki i upravleniya v XXI veke : Sbornik materialov VII-y mezhdunarodnoy nauchno-prakticheskoy konferencii, Lipeck, 31 yanvarya 2015 goda / Otvetstvennyy redaktor E.M. Mosolova. - Lipeck: Obschestvo s ogranichennoy otvetsvennost'yu "RaDushi", 2015. - S. 45-47.
10. Fundamental'nye znaniya i gibkost' myshleniya -prioritety upravlencheskogo obrazovaniya dlya tehnologicheskogo proryva / L. D. Gitel'man, A. P. Isaev, M. V. Kozhevnikov, T. B. Gavrilova // Strategicheskie resheniya i risk-menedzhment. - 2022. - T. 13, № 2. - S. 92-107. - DOIhttps://doi.org/10.17747/2618-947X-2022-2-92-107. - EDN HNVRFM.
11. Nozhenkina, O.S. Emocional'nyy intellekt i sposoby ego razvitiya / O.S. Nozhenkina // Rossiyskiy uchebnik : elektronnyy zhurnal. - URL: https://rosuchebnik.ru/material/emotsionalnyy-intellekt-i-sposoby-ego-razvitiya-article/. - Data publikacii: 25.12.2019.
12. Umenie rabotat' v komande - odna iz klyuchevyh kompetenciy uspeshnogo sotrudnika // Tul'skiy universitet : sayt. - URL: https://tiei.ru/wp-content/uploads/chitat-7.pdf (data obrascheniya: 22.10.2023)
13. T-Shaped People - specialisty, kotorye yavlyayutsya nastoyaschimi liderami // LeadStartup : sayt. - URL: https://leadstartup.ru/db/tshaped-people (data obrascheniya: 12.11.2023)
14. Karabanova, O. V. Treking kak tehnologiya razvitiya predprinimatel'skoy gramotnocti cherez upravlyaemye izmeneniya / O. V. Karabanova // Nepreryvnoe obrazovanie v kontekste buduschego: ekosistemnyy vzglyad na pedagogicheskuyu deyatel'nost' : Sbornik nauchnyh statey po materialam V Mezhdunarodnoy nauchno-prakticheskoy konferencii, Moskva, 19-20 aprelya 2022 goda. - Yaroslavl'-Moskva: Izdatel'stvo "Kancler", 2022. - S. 86-89. - EDN OGTVFN.
15. Solodihina, A. A. Razrabotka modeli innovacionnoy kompetencii i ee aprobaciya v kurse «Tehno-startap» / A. A. Solodihina, M. V. Solodihina // Integraciya obrazovaniya. - 2023. - T. 27, № 2(111). - S. 289-308. - DOIhttps://doi.org/10.15507/1991-9468.111.027.202302.289-308. - EDN TQZZWV.
16. Lysova, N. V. Treking kak odin iz faktorov stimulirovaniya razvitiya nacional'noy rossiyskoy ekonomiki / N. V. Lysova, V. V. Varzunova, V. V. Rumyancev // Fotinskie chteniya - 2023 (vesennee sobranie) : Sbornik materialov yubileynoy, X Mezhdunarodnoy nauchno-prakticheskoy konferencii, Izhevsk, 23-25 marta 2023 goda. - Izhevsk: Izhevskiy gosudarstvennyy tehnicheskiy universitet imeni M.T. Kalashnikova, 2023. - S. 58-63. - EDN IVBWPK.
17. Bezrukova, N. A. Osobennosti upravleniya proektami v Rossii v usloviyah cifrovizacii / N. A. Bezrukova, K. E. Lickevich // Matematicheskoe i komp'yuternoe modelirovanie i biznes-analiz v usloviyah cifrovizacii ekonomiki : Sbornik nauchnyh statey po itogam I Vserossiyskogo nauchno-prakticheskogo seminara, Nizhniy Novgorod, 27 oktyabrya 2021 goda. - Nizhniy Novgorod: Nacional'nyy issledovatel'skiy Nizhegorodskiy gosudarstvennyy universitet im. N.I. Lobachevskogo, 2022. - S. 19-25. - EDN UYWBTF.
18. Chulanova, O. L. Job sharing, kak tehnologiya-trend nayma vremennogo personala v usloviyah gig-ekonomiki / O. L. Chulanova, D. V. Chulanov, E. V. Tatarinskaya // Vestnik evraziyskoy nauki. - 2022. - T. 14, № 5. - EDN OWKDGE.
