g. Yakutsk, Yakutsk, Russian Federation
Russian Federation
GRNTI 06.00 ЭКОНОМИКА И ЭКОНОМИЧЕСКИЕ НАУКИ
OKSO 38.00.00 Экономика и управление
BBK 6 ОБЩЕСТВЕННЫЕ НАУКИ
TBK 7 ОБЩЕСТВЕННЫЕ НАУКИ. ЭКОНОМИКА. ПРАВО.
The article analyzes the features of the use of corporate identity by construction companies in the regional market of the Republic of Sakha (Yakutia), identifies the main approaches to developing a corporate identity, and provides recommendations for its creation for construction companies. A completed project to develop a corporate identity for the construction company "Osnova" is described.
corporate identity, regional market of construction companies in Yakutia, promotion, logo, slogan
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