%0 Journal Article %T Development of a corporate identity for a construction company in a competitive environment in the region %A Karnauhova, A.A. %A Sannikova, T.S. %K corporate identity, regional market of construction companies in Yakutia, promotion, logo, slogan %J Scientific Research and Development. Economics of the Firm %D 2023 %N 12 %P 5 %I INFRA-M Academic Publishing LLC.