TRANSFORMATION OF THE SOCIAL AND LABOR SPHERE UNDER THE INFLUENCE OF MEGATRENDS
Abstract and keywords
Abstract (English):
The article examines the main consequences of megatrends for the Russian social and labor sphere: the labor market, the personnel management system in Russian organizations, in particular, shows how the Russian historical, political and cultural context leads to differences in the impact of megatrends, outlines practical solutions that Russian companies have implemented in the recruitment and selection process, training and development, organization of labor, motivation and consolidation of personnel management activities within the framework of corporate systems. It is shown that in recent years the Russian practice of personnel management has undergone a complex transformation in response to new technologies and markets, as well as to the changing political and social environment in the country. In a diverse business landscape (characterized by significant diversity in terms of the type of industry, form of ownership and access to resources), a special cluster of firms has formed that adhere to the “investing in people” approach. Companies in this cluster use digitalization and IT technologies to perform key personnel management functions, look for talents for effective management of knowledge workers, revise motivation methods and labor organization, and adjust their business models to solve social, demographic, environmental and other problems.

Keywords:
megatrends, trends, social and labor sphere, labor market, personnel management, demographics, environments, digitalization and IT technologies
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