student
Russian Federation
Penza, Penza, Russian Federation
The article presents the results of a strategic analysis of the influence of external factors on a manufacturing enterprise using PEST analysis. The trends in the development of the industry of large household appliances and the main competitors of the Penza company "SVAR" LLC are revealed, the internal factors influencing the activities of the organization "SVAR" LLC are studied. The special role of SWOT-analysis as an important tool for strategic planning is substantiated, allowing to combine the results of analytics of external and internal factors and develop alternative strategies for a manufacturing enterprise.
PEST analysis, SWOT analysis, strategic planning, enterprise, competitive analysis, strategy
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