MILITARY METAPHORS OF THE COVID-19 PANDEMIC IN THE ANGLOPHONE MEDIA TEXTS
Abstract and keywords
Abstract (English):
The study examines the military metaphors of the COVID-19 pandemic in the Anglophone media texts. The goal is to explore all these perceptual tactics have been used regarding COVID-19, as a means of constructing narratives and trying to find meaning for both the pandemic, and the disease itself. War metaphors are considered first, as they were particularly frequent and controversial at the beginning of the pandemic. The interpretation of the metaphor goes beyond its traditional understanding as a rhetorical device. This approach is consistent with cognitive theory, which states that a metaphor is a mental tool that reflects how we reason and represent the world. The article deals with specific cases of the metaphorical representation of the pandemic, selected from reports, notes, articles of English-language electronic media. The results obtained prove the widespread use of metaphor in the media, its importance for understanding complex situations, conveying ideas and influencing the audience.

Keywords:
COVID-19; pandemic; coronavirus; metaphor; media; communicative aspect
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