from 01.01.2020 to 01.01.2022
Bryansk, Bryansk, Russian Federation
from 01.01.2001 to 01.01.2022
Bryansk, Bryansk, Russian Federation
UDK 316.775 Участники коммуникации
UDK 316.776.3 Эффективность коммуникации
In this article, we will analyze the communication activities of an enterprise in a digital environment in order to find out which theoretical and practical provisions most deeply and fully reflect the digital tools of modern digital means of enterprise communication activities.
digital transformation, communication activity, Internet marketing, digital tools, digital technologies
1. Akulich, M.V. Internet marketing: textbook / M.V. Akulich. - Moscow: Publishing and Trading Corporation «Dashkov and Co.», 2016. - 352 p.
2. Aleshin, E.A., Yakubenko, E.N. Microeconomic aspects of the process of mass communications. / Scientific research and development. Economics, 2022, No. 3, pp. 9-15.
3. Aleshin, E.A., Yakubenko, E.N. Communicative competence of personnel as a strategy for developing the potential of organizations in the field of advertising services. // Materials of the All-Russian scientific and practical conference with international participation «Discourse of social problems in the socio-cultural, educational, linguistic space during the coronavirus pandemic», Bryansk, 2021, pp. 371-379.
4. Dmitry Smirnov, Business Development Director of the IT company CROC in retail: «Our platform allows you to reduce costs.» Access mode: https://retailer.ru /.
5. Online trading. The Russian market. Access mode: https://www.tadviser.ru/index.php
6. Kulpin, S.V. Structure and content of Internet marketing: textbook / S.V. Kulpin; [edited by E.V. Popov]; Ministry of Science and Higher Education of the Russian Federation, Ural Federal University. - Yekaterinburg: Ural Publishing House.un-ta, 2020. - 100 p.
7. Laskovets, S.V., Aslanyan, E.A. Comparative analysis of the development of the digital economy in the EU and the Russian Federation. / CITISE No. 3 (33) 2022. Access mode: http://ma123.ru .
8. Smirnov, S.V. Annual economic stress index DESI. Admission mode: https://dcenter.hse.ru/mirror/pubs/share/direct/716331725.pdf.
9. Oiner, O.K., Popov, E.V. Virtual marketing and its application at domestic enterprises. / Marketing in Russia and Abroad, No. 5, 2000.
10. Wells, W., Moriarty, S., Burnett, J. Advertising. Principles and practice. St. Petersburg: Publishing House «Peter», 2006.
11. Digital communication channels. Notes of a marketer. Access mode: https://www.marketch.ru/digital-marketing/digital-communication-channels /.
12. Shuvalova, M. Digital transformation in Russia: results of 2022 and plans for 2023. / The Guarantor.
