employee from 01.01.2020 to 01.01.2022
St. Petersburg, St. Petersburg, Russian Federation
Russian Federation
UDK 316.485.6 Регулирование конфликта. Разрешение конфликта. Стратегия конфликта
The article analyzes the demand for conflict management competencies in the labor market. As part of the research phase, an analysis of the content of vacancies for specialists in the field of advertising and media communications, posted in the public domain, was applied. The research confirmed the hypothesis about the demand for conflictological competencies in this area of professional activity. The content of professional standards was analyzed as the main documents regulating the requirements for a candidate for a position in the field of skills and knowledge. The necessity of approval of specialized professional standards of specialists in the field of media communications is substantiated. This will ensure that the interests and requests of employers are taken into account in the development and implementation of educational programs. The main elements of conflictological competence are considered and the role of various educational technologies in their formation is determined.
public relations, advertising, conflictological competence, high school, PR, educational process
1. Aleksandrova L.M. Soderzhanie i organizaciya raboty prepodavatelya po formirovaniyu u studentov konfliktologicheskih kompetenciy [Tekst] / L.M. Aleksandrova, L.U. Zhdanova // Sovremennye problemy nauki i obrazovaniya. - 2015. - № 5. - S. 571-571. - URL: https://www.elibrary.ru/item.asp?id=32664458&ysclid=l7kfts6m6v365560874
2. Alekseev O.A. Konfliktologicheskaya kompetenciya v novoy upravlencheskoy paradigme [Tekst] / O.A. Alekseev // International Scientific and Practical Congress of Economists and Lawyers. - 2015. - S. 105-109. - URL: https://www.elibrary.ru/item.asp?id=17915269&ysclid=l7kfqeu8qv192214184
3. Bayazitov S.B. Formirovanie social'no-gumanitarnoy kompetencii v sovremennoy sisteme podgotovki pedagogicheskih kadrov [Tekst]: ucheb. posobie / S.B. Bayazitov, D.S. Vasilina, E.D. Zhukova; pod nauch. red. V.L. Benina. - 3-e izd., ster. - M.: Flinta, 2021. - 247 s. - URL: https://znanium.com/catalog/product/1309094
4. Bogdanova N.Yu. Opportunisticheskoe povedenie: k formulirovke ponyatiya [Tekst] / N.Yu. Bogdanova // Logos et Praxis. - 2009. - № 2. - URL: https://cyberleninka.ru/article/n/opportunisticheskoe-povedenie-k-formulirovke-ponyatiya
5. Kaplan P. Sbalansirovannaya sistema pokazateley [Tekst] / P. Kaplan, D. Norton. - M.: Olimp-biznes, 2004.
6. Krasikov O.A. Opportunizm i trudovoy opportunizm rabotnikov: obschie i specificheskie cherty, prichiny proyavleniya [Tekst] / O.A. Krasikov, I.V. Roschina // Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika. - 2018. - № 42. - S. 119-128. - URL: https://cyberleninka.ru/article/n/opportunizm-i-trudovoy-opportunizm-rabotnikovobschie-i-spetsificheskie-cherty-prichiny-proyavleniya
7. Lebedeva V. NMI Group prognoziruet padenie reklamnogo rynka bolee chem na 50% v 2022 godu [Tekst] / V. Lebedeva. - 23.03.2022. // Kommersant'. URL: https://www.kommersant.ru/doc/5259345 (data obrascheniya: 04.08.2022).
8. Mel'nikova I.Yu. O roli kommunikaciy pri vnedrenii i realizacii klientoorientirovannogo podhoda v deyatel'nost' kompanii [Tekst] / I.Yu. Mel'nikova // Nauchnye issledovaniya i razrabotki. Sovremennaya kommunikativistika. - 2018. - T. 7. - № 2. - S. 68-73. URL: https://znanium.com/catalog/document?id=330850&ysclid=l7kfvqi770115534272
9. Mel'nikova I.Yu. Novaya kommunikacionnaya real'nost': konfliktologicheskaya kompetentnost' sovremennogo specialista [Tekst] / I.Yu. Mel'nikova, T.A. Cherkaschenko // Inzhenery smyslov v novoy real'nosti: trendy i praktiki kommunikacionnoy industrii: kollektivnaya monografiya / pod red. M.S. Arkannikovoy. - SPb.: Politeh-press, 2022. - 310 s.
10. Morozov A.V. Formirovanie kompetencii «Upravlenie konfliktom» (Conflict Management) [Tekst] / A.V. Morozov // Vestnik SPbGU. Seriya 16 «Psihologiya. Pedagogika». - 2012. - № 3. - S. 65-75.
11. Nefedova P.S. Podhody k sozdaniyu HR-brenda [Tekst] / P.S. Nefedova, M.S. Safonova // E-Scio. - 2020. - № 9. - S. 155-173. - URL: https://cyberleninka.ru/article/n/podhodyk-sozdaniyu-hr-brenda?ysclid=l7kffkmhyw261014492
12. Osmanova Z.O. Suschnost' ponyatiya «kompetencii personala» [Tekst] / Z.O. Osmanova // Nauchnyy vestnik: finansy, banki, investicii. - 2016. - № 1. - S. 133-137. URL: https://cyberleninka.ru/article/n/suschnost-ponyatiya-kompetentsiipersonala?ysclid=l7kfrjzbsz495507561
13. Petrova T.A. Etapy stanovleniya kompetentnostnogo podhoda [Tekst] / T.A. Petrova // Vestnik Akademii znaniy. - 2016. - № 4. - S. 59-69. - URL: https://cyberleninka.ru/article/n/etapy-stanovleniya-kompetentnostnogo-podhoda?ysclid=l7kflkdmzo864676438
14. Piskunova E.E. Modeli klientoorientirovannogo biznesa [Tekst] / E.E. Piskunova, I.Yu. Mel'nikova // Kant. - 2018. - № 3. - URL: https://cyberleninka.ru/article/n/modeliklientoorientirovannogo-biznesa
15. Polyanskaya M.A. Kompetencii i kompetentnost' personala: vzaimosvyaz' ponyatiy [Tekst] / M.A. Polyanskaya // Vestnik Omskogo universiteta. Seriya «Ekonomika». - 2005. - № 2. - S. 69-74. URL: https://cyberleninka.ru/article/n/kompetentsii-i-kompetentnost-personala-vzaimosvyaz-ponyatiy
16. Radaev V.V. Millenialy: Kak menyaetsya rossiyskoe obschestvo [Tekst] / V.V. Radaev; Nac. issled. un-t «Vysshaya shkola ekonomiki». - 2-e izd. - M.: Izd-vo Vysshey shkoly ekonomiki, 2020. - 224 s.
17. Strategicheskie kommunikacii [Tekst]: ucheb. posobie dlya magistrantov / A.D. Krivonosov [i dr.]; pod obsch. red. A.D. Krivonosova. - SPb.: Izd-vo SPbGUE, 2016. - 127 s.
18. Uidett S. Rukovodstvo po kompetenciyam [Tekst] / S. Uidett, S. Holliford. - M.: NIRRO, 2008. - 240 s.
19. Upravlenie kompetenciyami: struktura, instituty, mehanizmy [Tekst]: monografiya / pod obsch. red. R.M. Nizhegorodceva, S.D. Reznika. - M.: INFRA-M, 2021. - 208 s. - DOI:https://doi.org/10.12737/16541. - URL: https://znanium.com/catalog/product/1515074
20. Filyasova Yu.A. Perfekcionizm lichnosti v social'no-trudovyh otnosheniyah [Tekst] / Yu.A. Filyasova // Teleskop: zhurnal sociologicheskih i marketingovyh issledovaniy. -
21. - № 1. - S. 23-28. URL: https://cyberleninka.ru/article/n/perfektsionizm-lichnosti-v-sotsialno-trudovyh-otnosheniyah?ysclid=l7kfhwdead173956380
22. Finogeeva A.I. Formirovanie mehanizma upravleniya klyuchevymi steykholderami korporacii [Tekst] / A.I. Finogeeva. - M., 2019.
23. Husnulina A.R. Issledovanie vneshney i vnutrenney klientoorientirovannosti organizaciy [Tekst] / A.R. Husnulina, I.Yu. Mel'nikova // Aktual'nye problemy ekonomiki i upravleniya v XXI veke: sb. nauch. statey. Ch. 1. - Novokuzneck: Sib. gos. industr. un-t, 2017.
24. Shabanova T.L. Psihologo-pedagogicheskie usloviya obucheniya studentov-pedagogov dopolnitel'nym kompetenciyam po upravleniyu konfliktami v obrazovatel'nom processe (v ramkah strategicheskoy iniciativy vuza «Pedagog buduschego») [Tekst] / T.L. Shabanova [i dr.] // Problemy sovremennogo pedagogicheskogo obrazovaniya. - 2017. - № 56-7. - S. 361-367. - URL: https://cyberleninka.ru/article/n/formirovanie-kompetentsii-upravlenie-konfliktom-confl-ict-management?ysclid=l7kfsosn2f83352462
25. Yarygin O.N. Struktura intellektual'noy kompetentnosti i ee testirovanie [Tekst] / O.N. Yarygin // Vektor nauki Tol'yattinskogo gosudarstvennogo universiteta. - 2011. - № 2.
26. Boyatzis R.E. (1982). The Competent Manager: A Model for Effective Performance. John Wiley & Sons, New York, NY.
27. Christophe A.O. Assamoi. Core Competencies Development among Science and Technology (S&T) College Students and New Graduates. American Journal of Educational Research. 2015. Vol. 3. No. 9, pp. 1077-1084. URL: http://pubs.sciepub.com/education/3/9/3
28. Krevisky J., Jordan L.I. (1994). Webster Encyclopedia Unabridged Dictionary of the English Language. New Jersey: Gramery Book Inc. Publishers.
29. McLagan P.A. Models for Excellence, The American Society for Training and Development, 1983, Washington, DC.
30. Parry S.B. (1996). The quest for competencies. Training, 33(7).
31. Short Ed.C. Competence: inquiries into its meaning and acquisition in educational settings / Ed. by Ed.C. Short. Lanham: University Press of America, 1984. V-VI. 185 p.
32. Ulrich D., Jick T., Von Glinow M. (1993). High impact learning: building and diffusing learning capability. Organizational Dynamics, Autumn, r. 52-60.
