Tula, Russian Federation
In the period 2020–2022, all domestic enterprises experienced the consequences of the Covid-19 pandemic, changes in the geopolitical situation in the country and the world. In order to get the maximum result in rapidly changing economic conditions, enterprises demonstrate various strategies for managing individual aspects of their activities. This work is devoted to identifying the main reasons for the change in the assortment of Russian manufacturing enterprises in the light of the events of the last three years. The results of the study can be used to further study the relationship between business strategies and specific anti-crisis management measures of the assortment of economic entities specializing in production.
assortment, assortment management, manufacturing enterprises, finished products
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