MICROECONOMIC ASPECTS OF THE MASS COMMUNICATION PROCESS
Abstract and keywords
Abstract (English):
In this article, we will analyze the modern process of mass communication in the microeconomic aspect in order to find out which theoretical and practical provisions most fully and deeply reflect Russian reality. This article deals with the theory of social systems by N. Luhmann, as well as an economic analysis of mass communications of the functional level in the conditions of the modern Russian media space.

Keywords:
information, mass communications, information activity, microeconomics, mass media infrastructure, media enterprises, media products
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