The author of the article shares the opinion that culture and communication are mutually dependent factors of the formation of civilization. The present article focuses on the instrumental possibilities of cultural landscapes and cultural codes as communication tools, using comparative studies of cultural landscapes of Russia and Pakistan as an example. The author offers his model of conceptualizing cultural landscape as a cultural text in the process of interpretation of its cultural codes. The author argues that it is possible to consider the process of expanding mutual cultural knowledge as a form of "soft power" capable of promoting the development and strengthening of international relations. The author examines applied cultural studies from the standpoint of the science of communication, defining as their goal the achievement of the most productive, comfortable and harmonious conditions of intercultural, interlanguage and international communication within the framework of bilateral and multilateral relations.
cultural landscape; cultural codes; communication; communication studies; descriptive and prescriptive aspects of cultural studies; applied cultural studies; linguoculturology; Russia; Pakistan
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