Sankt-Peterburg, St. Petersburg, Russian Federation
The article discusses an urgent problem – the formation of a professional portrait of a university graduate in the field of communications and its compliance with the needs of the modern labour market. The purpose of the article is to present an analysis of the of the modern labour market requirements and the results of compliance control in the formation of a professional portrait of a future communication specialist. The definition of the compliance system and competency-based compliance is given. The challenges and main trends of the labour market have been identified. The requirements of employers for the competencies and skills of hard skills and soft skills are discussed, it has been proved that soft skills play a key role in the employment of specialists today. A foresight study of positions, professions and specializations in the field of communication was carried out and a forecast of the necessary competencies for them was made. The fundamental skills and competencies that determine the professional portrait of a specialist in the field of communication are highlighted. The competence-based compliance control procedure revealed weaknesses, threats, risks and problems that hinder the formation of a professional portrait of a future communication specialist.
competence compliance, compliance control, professional portrait of a university graduate, professional standard, professional competencies, hard skills and soft skills
1. Atlas professiy [Atlas of professions]. Available at: https://atlas100.ru/catalog/ (accessed 29 June 2021).
2. Navyki budushchego: chto nuzhno znat' i umet' v novom slozhnom mire [Skills of the future: what you need to know and be able to do in a new complex world]. Available at: http://futuref.org/futureskills_ru (accessed 21 April 2021).
3. Mediakommunikatsii [Media communications]. Available at: https://edunews.ru/entrants/okso/obshestvo/informaciya/mediakommunikacii.html (accessed 19 April 2021).
4. Mir budushchego: 8 prognozov k 2025 g. [The world of the future: 8 forecasts by 2025]. Available at: https://www.operline.ru/content/tekhnologii/ (accessed 29 April 2021).
5. Obrazovatel'naya platforma Yurayt. Zimnyaya shkola prepodavateley 2021 [Educational platform Yurayt. Winter School of Teachers 2021]. Available at: https://urait.ru/info/winter-school-2021 (accessed 23 April 2021).
6. Obshchestvennyy i identifikatsionnyy status kommunikativistiki [Social and identification status of communication science]. NITS INFRA-M Publ., 2021. 208 p.
7. Orlova M.G. Kontseptsiya obrazovatel'nogo komplayensa VUZa [The concept of educational compliance of the university]. Obucheniye i vospitaniye: metodiki i praktika [Education and upbringing: methods and practice]. 2015, I. 22. Available at: https://cyberleninka.ru/article/n/kontseptsiya-obrazovatelnogo-komplaensa-vuza (accessed 29 June 2021).
8. S mesta - v kar'yeru: kakiye professii budut vostrebovany cherez 20 let [From place to career: what professions will be in demand in 20 years]. Available at: https://trends.rbc.ru/trends/education/5f58fe699a79470a23c45385 (accessed 13 May 2021).
9. Semenova L.M. Sovremennyy rynok truda i professional'nyye kompetentsii spetsialistov v oblasti kommunikatsii: otsenka i forsayt-prognoz [Modern labor market and professional competencies of communication specialists: assessment and foresight forecast]. Professional'nyye kompetentsii spetsialista po kommunikatsiyam XXI veka [Professional competence of a communications specialist in the XXI century]. St. Petersburg: SPbGEU Publ., 2021, pp. 50-64.
10. Semenova L.M. Tsifrovizatsiya v sovremennom vuze: realii i perspektivy razvitiya [Digitalization in a modern university: realities and development prospects]. Nauchnyye issledovaniya i razrabotki. Sovremennaya kommunikativistika [Research and development. Modern communication science]. Moscow: «Nauchno-izdatel'skiy tsentr INFRA-M» Publ., I. 4 (41), 2019, pp. 9-14. DOI: https://doi.org/10.12737/article_5d4d6a451b1719.56070357
11. Top-7 professiy budushchego v oblasti kommunikatsiy [Top 7 professions of the future in the field of communications]. Available at: https://news.pressfeed.ru/top-7-professij-budushhego-v-oblasti-kommunikacij-kto-ne-ostanetsya-bez-raboty/ (accessed 13 May 2021).
12. Toffler E. Tret'ya volna. 2021 [The third wave. 2021]. Available at: https://www.gumer.info/bibliotek_Buks/Culture/Toffler/_Index.php (accessed 13 May 2021).
13. Trudovoy kodeks Rossiyskoy Federatsii ot 30.12.2001 N 197-FZ (red. ot 05.04.2021) [Labor Code of the Russian Federation of 12/30/2001 N 197-FZ (as amended on 04/05/2021)]. Available at: http://www.consultant.ru/document/cons_doc_LAW_34683/ (accessed 15 May 2021).
14. Ukaz Prezidenta Rossiyskoy Federatsii ot 21.07.2020 g. № 474 «O natsional'nykh tselyakh razvitiya Rossiyskoy Federatsii na period do 2030 goda» [Decree of the President of the Russian Federation of July 21, 2020 No. 474 "On the national development goals of the Russian Federation for the period up to 2030"]. Available at: http://www.kremlin.ru/acts/bank/45726 (accessed 13 May 2021).
15. 100 professiy budushchego [100 professions of the future]. Available at: https://trends.rbc.ru/trends/education/5d6e48529a7947777002717b (accessed 13 May 2021).
16. Checheva N. A. Developing soft skills of future officers in the process of foreign language teaching. World of Science. Pedagogy and psychology, [online] 2018, №5(6). Available at: https://mir-nauki.com/PDF/73PDMN518.pdf (accessed 13 May 2021).
17. Strauss V. The suprising thing Google learned about its employees and what it means for today’s students. [online] 2017. Available at: https://www.washingtonpost.com/news/answer-sheet/wp/2017/12/20/ (accessed 13 May 2021).
