Russian Federation
This article analyzes the impact of innovative tools for new products in the field of recreation services. A systemic feature of the modern economic space is the increase in market activity and the aggravation of the competition between all subjects of market relations. The basis of the latter is leadership in innovation and the use of scientific, technical and technological developments to maintain a leading position. The author puts forward a hypothesis that sanatorium-resort complexes have, in addition to hotel accommodation services, the availability of specific services related to diagnostics and restoration of health, reduction of the dynamics of clients' diseases, and suggest patent-guaranteed tools for using the service to obtain a better result in restoring strength and health.
positioning of companies in the field of recreational services, specifics of the manifestation, registration and use of services, positioning diagnostics
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