Saransk, Saransk, Russian Federation
The article shows a number of problems of modern Russian education and outlines ways to solve them through additional education, which allows you to implement the professional orientation of schoolchildren. To select additional education courses, the younger generation turns, first of all, to Internet resources, often to social networks. SMM promotion technology can be applied in the field of education to popularize scientific knowledge, attract and inform consumers of educational services. The purpose of the article is to describe the effective experience of SMM-promotion of additional education services in the aspect of professional orientation for schoolchildren on the VKontakte social network. The functionality of this social network allows you to create conversations, thematic groups and place informational messages and educational media content in them. The article describes the community "Physico-mathematical school" Quantum"", representing the school of the same name, operating on the basis of physical and mathematical faculty of the federal state budgetary educational institution of higher education "Mordovian State Pedagogical Institute named after M. Ye Evseveva".
additional education, SMM-promotion, career guidance, educational services, social network, community
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