student
X5RetailGroup (Recruitment Specialist)
Russian Federation
Moskva, Moscow, Russian Federation
The article discusses the most relevant problems in HR-management of modern retail chains in Russia. Efficient HR-management and coordinated work in all HRM subsystems are the keys to a long-lasting competitiveness in context of the proceeding transfer to a new sustainable development economics. The FMCG-segment is distinguished from many other economical segments in Russia by its high competitiveness and market saturation. Under such circumstances it’s highly important not only to manage the staff , but also to take a proactive approach, which means to diagnose the HRM-system, to identify all the possible problems and to implement the most effi cient HR-technologies. This article shows a wide range of relevant HR-problems in all HRM-subsystems, which may threaten Russian FMCG-retail chains.
HRM-system, HR-technologies, HRM in retail, HR capacity, strategic HRM, HR risks
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