THE ROLE OF INCENTIVE TOURISM IN FORMATION OF THE CORPORATE CULTURE OF THE ORGANIZATION
Abstract and keywords
Abstract (English):
Incentive tourism is gaining popularity in the corporate culture of Russian organizations, as an element of staff motivation. The trends of recent years show that the geography of exotic countries for incentive tourism is expanding, unusual events are offered based on bright, emotional impressions, which are developed in conjunction with customer organizations and MICE agencies or travel agencies. These can be a case studies — traveling with a surprise, interactive incentive programs, team building programs, an interesting quest, etc. Sometimes, the purpose of an organization is to identify employee qualities or to observe how employees will behave in an unusual stressful situation. Incentive travel is the fastest growing sector of the business event industry with the highest expenditure per capita and the most extensive coverage.

Keywords:
incentive tourism, corporate culture of the organization, MICE, business tourism, motivational trips.
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