MODERN APPROACHES TO THE MANAGEMENT OF REPUTATIONAL RISKS TO ENSURE THE STABILITY OF THE COMPANY
Abstract and keywords
Abstract (English):
The stability and sustainability of the company’s activities in modern conditions is the most important task facing the leadership of the organization. One of the main challenges faced by the company is the risk of loss of reputation, caused by the influence of external and internal factors. Early detection and monitoring of reputational risks is becoming a prerequisite for the effective functioning of the company. Well-constructed policy of creating the image of the company will allow it to take control of reputational risks and reduce losses from risk.

Keywords:
image, brand, goodwill, reputation risk, valuation, crisis.
Text

Введение
На сегодняшний день вопросам защиты и укрепления деловой репутации, управления репутационными рисками уделяется все большее внимание как важнейшей составляющей успеха любой компании.

References

1. Rink O.L. Upravlenie reputatsionnymi riskami: uravnenie s neskol’kimi neizvestnymi [Managing Reputation Risks: an equation with several unknowns]. Upravlenie finansovymi riskami [Financial Risk Management]. 2014, I. 4, pp. 242-248.

2. Kaz M.S., Tashchiyan G.O. Reputatsionnaya sostavlyayushchaya konkurentosposobnosti kompanii: ponyatie i otsenka [Reputational component of the company’s competitiveness: concept and assessment]. Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika [Bulletin of Tomsk State University. Economy]. 2016, I. 1, pp. 226-232.

3. Economist Intelligence Unit (2005). Reputation: Risk of Risks. - http://www.acegroup.com/eu-en/assets/riskreputation-report.pdf.

4. Sharkov F.I. Konstanty gudvilla: stil’, pablisiti, reputatsiya, imidzh i brend firmy [Constants of goodwill: style, publicity, reputation, image and brand of the firm]. Moscow, «Dashkov i K°» Publ., 2010. 272 p.

5. Griffin E. Upravlenie reputatsionnymi riskami: Strategicheskiy podkhod [Management of reputational risks: Strategic approach]. Moscow, Al’pina Biznes Buks Publ., 2009. 237 p.

6. Vestnik Tsentra raskrytiya korporativnoy informatsii INTERFAKS [Bulletin of the Center for Disclosure of Corporate Information INTERFAX]. 2015, I. 38. Available at: http://www.e-disclosure.ru/

7. Konsul’tant Plyus [Consultant Plus]. Available at: http://www.consultant.ru/

8. Sul’povar L.B. Reputatsionnye riski v predprinimatel’skoy deyatel’nosti [Reputational risks in entrepreneurial activity]. Available at: https://cyberleninka.ru/article/v/reputatsionnyeriski-v-predprinimatelskoy-deyatelnosti

9. Alekseeva E.P. Reputatsionnye riski v sovremennykh rossiyskikh kompaniyakh [Reputational risks in modern Russian companies]. Available at: https://cyberleninka.ru/article/v/ reputatsionnye-riski-v-sovremennyh-rossiyskih-kompaniyah

10. Shegurova V.P., Nacharkin V.V. Analiz delovoy reputatsii RSBU i MSFO [Analysis of business reputation of RAS and IFRS]. Molodoy uchenyy [Young Scientist]. 2015, I. 3, pp. 542-545.

11. Solonenko A.A., Petrovskaya G.A. Ponyatie, vidy, metody otsenki i uchet delovoy reputatsii [The concept, types, methods of assessment and accounting of business reputation]. Available at: https://cyberleninka.ru/article/n/ponyatie-vidymetody-otsenki-i-uchet-delovoy-reputatsii

12. Pis’mo Banka Rossii ot 30 iyunya 2005 g. № 92-T «Ob organizatsii upravleniya pravovym riskom i riskom poteri delovoy reputatsii vkreditnykh organizatsiyakh i bankovskikh gruppakh» [Letter of the Bank of Russia of June 30, 2005 No. 92-T «On the organization of management of legal risk and the risk of loss of goodwill in credit organizations and banking groups»]. Available at: http://base.garant.ru/585600.

13. International Regulatory Framework for Banks (Basel III). Available at: http://www.bis.org/bcbs/basel3.htm.

14. Zadorozhko D.S. Sovremennye podkhody k otsenke delovoy reputatsii i reputatsionnogo riska [Modern approaches to assessing business reputation and reputational risk]. Upravlenie ekonomicheskimi sistemami [Management of economic systems]. 2013, I. 8. Available at: http://uecs.ru/uecs56-562013/item/2302

15. Available at: http://brandfinance.com/

16. Fischer Black and Myron Scholes. The Pricing of Options and Corporate Liabilities. Journal of Political Economy.Vol. 81, No. 3 (May - Jun., 1973), pp. 637-654.

17. Filina O. Rasschityvaem I otsenivaem gudvill [Calculate the estimated goodwill]. Aktual’naya bukhgalteriya [Current Accounting]. 2013, I. 11, pp. 21-24.

18. Sorychev N. «7 reputatsionnykh krizisov krupnykh brendov» [«7 Reputation Crises of Major Brands»]. Available at: https:// www.likeni.ru

19. Shedletsky A.-K. Aggressive design caused Samsung Galaxy Note 7 battery explosions, 2016.

20. Kaydzen: klyuch k uspekhu yaponskikh kompaniy [Kaizen: the key to the success of Japanese companies]. Moscow, Al’pina Biznes Buks Publ., 2004. 274 p.

Login or Create
* Forgot password?