Moscow, Russian Federation
Russian Federation
Moskva, Moscow, Russian Federation
The stability and sustainability of the company’s activities in modern conditions is the most important task facing the leadership of the organization. One of the main challenges faced by the company is the risk of loss of reputation, caused by the influence of external and internal factors. Early detection and monitoring of reputational risks is becoming a prerequisite for the effective functioning of the company. Well-constructed policy of creating the image of the company will allow it to take control of reputational risks and reduce losses from risk.
image, brand, goodwill, reputation risk, valuation, crisis.
Введение
На сегодняшний день вопросам защиты и укрепления деловой репутации, управления репутационными рисками уделяется все большее внимание как важнейшей составляющей успеха любой компании.
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