Abstract and keywords
Abstract (English):
The author of this article tries to find the ideals that are original for Russian people, to trace their evolution and existence through the prism of such a phenomenon as a folk toy that includes a conglomerate of meanings. The article considers the folk toy as a reflection and expression of the national ideal. The article analyzes a connection of cultural traditions and images of toys, the way a folk toy reproduces emotions, character and mental features of an ethnos. The author considers the generation aspect of national ideal`s reflection through the national toy. The original senses of a traditional toy are transformed quite often in modern sociocultural space, and its material embodiment is replaced by simulacras or parodies. Therefore, it is necessary to turn to its genetic roots to understand the meaningful phenomenon.

Keywords:
folk toy, cultural archetypes, encoded semantic-symbolic system, historical memory, national ideal, perfect world, traditions.
Text

Национальный идеал, выраженный в игрушке, пронизывает историю развития народа, формирует его сознание, историческую память и способствует консолидации этноса.

References

1. Berdyaev N. Russkaya ideya: Osnovnye problemy russkoy mysli XIX i nachala XX veka. SPb.: Azbuka klassika, 2008. 181 s.

2. Zimina Z.I. Tekstil'nye obryadovye kukly. M.: Ladoga 100, 2007. 64s.

3. Sharapova N.S. Kratkaya entsiklopediya slavyanskoy mifologii. M.: AST, 2001. 624 s.

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