Moskva, Moscow, Russian Federation
This article argues that the rhetorical dialogue theory is a sound approach to the analysis of home press. The article proceeds from the assumption that the process of planning dialogues aimed at a certain task and their further implementation contribute to achieving corporate business objectives. The findings indicate that the strategic motives behind publications in magazines for employees consist in promotion of corporate values via dialogue-unison.
internal press, rhetorical dialogue, dialogue-unison, corporate values, media text.
В настоящее время корпоративная пресса представляет собой самую многочисленную категорию прессы, превосходя по суммарному разовому тиражу (500 млн экземпляров) тираж традиционных публичных СМИ.
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