Abstract and keywords
Abstract (English):
The article is devoted to the study of sowing activities for the development of international communication. The authors describe the problem of recruiting foreign students and underscore the importance of addressing modern communism. For the development of international communication in the conditions of a federal university, it is proposed to use network events in the article. According to the researchers, on-line webinars and Vain competitions can promote effective recruiting of foreign students.

Keywords:
international communication, recruiting of foreign students, networking events.
Text

Актуальность статьи определяется тем, что международная коммуникация имеет большое значение для вуза, в котором информатизация деятельности субъектов образования ведет к повышению коммуникативного воздействия с целью формирования предпочтений иностранных абитуриентов.

References

1. Azarova L.V., Achkasova V.A., Ivanova K.A., Krivonosov A.D., Filatova O.G. Situatsionnyy analiz v svyazyakh s obshchestvennost’yu [Situational analysis in public relations]. St. Petersburg, Piter Publ., 2009. 256 p.

2. Arsen’ev D.G., Aleksankov A.M., Korablev V.V. Organizatsiya mezhdunarodnoy deyatel’nosti vuza [Organization of the international activity of the university]. St. Petersburg, Politekhn. un-t Publ., 2008. 165 p.

3. Karpovskaya E.E. PR-tekhnologii v sisteme sovremennykh mezhdunarodnykh otnosheniy [PR-technologies in the system of modern international relations]. Molodezh’ i nauka: sbornik materialov IX Vserossiyskoy nauchno-tekhnicheskoy konferentsii molodykh uchenykh [Young people and science: a collection of materials of the IX All-Russian Scientific and Technical Conference of Young Scientists]. Krasnoyarsk, 2013, p. 86.

4. Koshelev A.N. PR-proektirovanie: ot idei do voploshcheniya v real’nost’ [PR-design: from idea to realization in reality]. Moscow, «Dashkov i Ko» Publ., Saratov, «Anleysya» Publ., 2009. 304 p.

5. Krasnova G.A. Rekruting inostrannykh studentov v rossiyskie vuzy: osnovnye podkhody i instrumenty [Recruiting foreign students in Russian universities: basic approaches and tools]. Sotsiologiya obrazovaniya [Sociology of Education]. 2014, I. 6, pp. 50-55.

6. Larionov E. Kratkoe rukovodstvo po mediaanalizu i otsenki effektivnosti [Brief guide on media analysis and effectiveness evaluation]. Moscow, 2015. 34 p.

7. Mezhdunarodnoe sotrudnichestvo: dva vektora razvitiya Severo-Vostochnogo federal’nogo universiteta [International cooperation: two vectors of development of the North-Eastern Federal University]. Available at: http://novostivl.ru/msg/22415.htm (accessed 26 October 2016).

8. Ofitsial’nyy sayt Severo-Vostochnogo federal’nogo universiteta imeni M.K. Ammosova [Official site of the North-Eastern Federal University named after MK Ammosov]. Available at: https://www.s-vfu.ru/

9. Pankrukhin A.P. Marketing obrazovatel’nykh uslug v vysshem i dopolnitel’nom obrazovanii [Marketing of educational services in higher and additional education]. Moscow, Interpraks Publ., 1995. 240 p.

10. Pervushina E. Upravlenie po svyazyam s obshchestvennost’yu v vuze [Office of Public Relations in the University]. Vysshee obrazovanie v Rossii [Higher Education in Russia]. 2008, I. 11, pp. 83-89.

11. Chumikov A.N., Bocharov M.P. Svyazi s obshchestvennost’yu: teoriya i praktika [Public Relations: Theory and Practice]. Moscow, «Delo» ANKh Publ., 2008. 560 p.

Login or Create
* Forgot password?